We do it every day…we (often, rightfully) complain about so-so or, worse yet, awful customer service. We gripe about it to our family and friends, we rant on Yelp and Foursquare and sometimes, when we are feeling very brave, we even look the offending company right in the eye and complain to management.
But what about over the top customer service? Are we as quick to let them know how great we really think that they are?
And, more importantly, do you provide over the top customer service?
I’ve had a few really over the top customer service experiences recently and they have inspired me to make sure that my business provides that same over the top experience for my patients.
Over the top customer service like Zappos provides. As if free shipping and free return shipping isn’t enough, the customer service reps that help you when you call Zappos are outstanding…patient, kind and helpful. Kudos to Zappos for making sure that their customer service is reliable, consistent and spectacular. As a result, I have recommended Zappos to friends and family so many times that I have lost count. I want to be the Zappos of the dental world! I want people to really love dealing with my office. And, I can make that happen!
Over the top customer service like Vitamix provides. Not sure which Vitamix product is best for you? Just call their customer service department and you will get predictable thoughtful and patient help. You can tell that creating good feelings between the customer and the company is of extreme importance to Vitamix. And here’s the interesting thing. Vitamix is a bit pricey relative to other blender-type products. But, they make the Vitamix experience so positive and a product that is extremely reliable that I am more than willing not only to spend a few extra dollars on their great product, but, perhaps more importantly, I am going to tell all of my friends and family how much I love Vitamix. You think I’m exaggerating? My 80+ year old Mom just bought herself a Vitamix based on my recommendation. I want my dental practice to score patients like Vitamix scores customers by having a dependable product and reliable customer service. And, I can make that happen!
You can too!
Good customer service is really so simple and the results are absolutely exquisite. If you are reliable, competent and kind, your business will be rewarded. Concentrate on what good things you want people to talk about in regards to your business and then….make it happen. Zappos and Vitamix did! You can too!