We work so hard to make our offices look spectacular. We keep them looking all sparkly and shiny new. We make sure that we have staff to greet our patients with genuine warmth. We create cheerful banter with the patients while they are waiting to be seen. And yet…
When you visit the website of so many dental office, it is as if no one is home.
Hello…is anyone there??
Did you know that there is a very high probability that people are visiting your website before they make their first visit to your office?
When was the last time you “cleaned house” over at your website home?
If you knew people were coming over to your brick and mortar office or to your home, wouldn’t you make sure that everything looked fabulous?
Of course you would!
So why wouldn’t you give the same attention to your website…the place that will provide the
of your office for many (most) new visitors!
Today while at my office, my staff was entering contact information for all of the specialists that we refer to on a regular basis into our office management program. It was shocking to me the number of echo chamber websites in the dental field that exist out there. There was even one specialist that had no website at all! The sites were largely difficult to navigate, information deficient (who doesn’t include an email address in their contact information?) and crammed with stale content. Clearly, there had been no activity on these websites for a very long time.
Website maintenance is NOT “build it and they will come“!!
So, how do you make your website come alive? Simple really. Here’s how you can start.
- Do not use canned websites
- Find a website developer that “gets” your vision and, if possible, understands the healthcare industry
- Get coached on how to access your website’s dashboard so that you can control content
- Make sure your website is “mobile” friendly
- Learn how to embed videos onto your website and use them
- Write relevant posts that speak to the needs of your audience
- Keep clinical photos and information to a minimum
And most important of all, make sure that your website is a reflection of your office…something to be proud of…an excellent first impression.
Do not make me wonder if anyone is there.
Thank you Screwpile Communications for this informative infographic that speaks to the importance of a great online presence!