Social Media DDS

Coaching dentists and dental professionals in the art of social media strategy

Social Media DDS - Coaching dentists and dental professionals in the art of social media strategy

What’s the Buzz: Tell Me What’s Happening

Create buzz. Keyboard

 

At the risk of revealing my age, there was a great song from the hit musical Jesus Christ Superstar back in the 70’s called “What’s the Buzz: Tell Me What’s Happening”.  You can listen to a part of it here.

In social media, it’s all about the “buzz”.

It is, in fact, the buzz that tells us “what’s happening” with your brand, with your business.  The buzz gets its fuel from good content.  When you share that content across your social media channels of choice, you start the low thrum of the buzz.  As the content gets picked up and shared, the buzz gets louder.  People start asking, what’s the buzz….tell me what’s happening.  

People are drawn to the buzz.

Create buzz and they will come.  But, the buzz MUST be created.  Shared content doesn’t just magically appear.  You need to create the content on a consistent basis so that the potential for buzz can occur.  A quick article on your website.  A few posts to your Facebook Page.  A share or three on Google+.  Keep the content rich, keep the content fresh and keep the content consistent.  And before you know it people will be asking…

What’s the buzz? Tell me what’s happening!

If you need help getting started with your buzz, let me know.  It’s what I love to do.  Email me at Claudia@SocialMediaDDS.com or fill in the little “Let’s Talk” box that has popped up in the lower right corner of your screen.

BZZZZZZZ

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Why I Love Social Media

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There are many reasons that I love social media.  If you follow Social Media DDS at all, you know just how passionate I am about social media and what it can do for your business and brand.

Connections!

But my favorite reason for loving social media is that social media is all about connections.  I have made so many wonderful and life changing connections through social media…some that have crossed over into my “real life” world.  One of the most satisfying aspects of Social Media DDS is the many opportunities that I have to speak to groups (usually dentists) about the potential of social media.  Just having the chance to meet interested and like-minded people, exchanging ideas and communicating about a topic that I believe so strongly in is reason enough to love social media in my opinion.  

What I love to do…

Last week, I had the honor of speaking to the Waukesha County Dental Society on social media.  My topic, Let’s Get Social, introduces people to the best way to get a social media presence started.  The event was held at the very awesome Delafield Brewhaus, a great venue for pretty much any occasion!  The enthusiasm, warmth and interest from the attendees was heartwarming.  

Any time that I can meet with people to, at the very least, get them more curious about the possibilities social media offers their brand and business is a happy day for me.  The more often that people get exposed to and less fearful of social media, the better.  Because, as I say at everyone of my seminars…

Social media is here to stay!

If you have an event that you would like me to speak at on the steps to take to make your foray into social media fun and successful, let me know.  Sharing the social media love is what I do!  Simply email me at Claudia@SocialMediaDDS.com or fill out the “Let’s Talk” box that has popped up in the lower right corner of your screen. 

I love social media…and you can too!

 

 

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Office Selfies: Sharing the Social Media Love

SocialMediaDDS Andrea the Good Witch

 

Selfies are all the rage in social media now.  And many business owners are missing a great opportunity to engage with their clients/patients/customers if they are not sharing

OFFICE SELFIES

As business owners, we take a lot of things for granted.  We either think that 

  1. People aren’t interested in what goes on in our business OR
  2. People already KNOW what is going on in our business

Assumptions 1 and 2 are incorrect!

People ARE interested in what goes on in our business.  They are especially interested in what makes us tick, what makes us real and what makes us approachable and feel like one of them.  People DO NOT already know what is going on in our business unless they can read our minds.  We need to share and engage with our clients/patients/customers and let them know what IS going on in our world.  If we don’t do that, they lose interest.  Or worse yet, they find another business that DOES share, engage and communicate.

One of the easiest and most fun ways to share the behind the scenes peeks at your office is with Office Selfies!  I’m betting that you or someone on your team has a smart phone with a camera.  And I’m also betting that there are a lot of funny, goofy and share-able activities that go on in your office that your clients/patients/customers never know about.  Without ever violating privacy issues, wouldn’t it be great to let them in on the fun?

Take that camera and snap off a few silly moments that the team is enjoying and post them to your Facebook or Twitter accounts and let the fun begin.  The Amazing Andrea of my office allowed me to share theAndrea the Good Witchpic on Facebook as well as here on Social Media DDS to encourage others to join in the Office Selfie fun! 

If you’re camera shy and need some selfie self confidence, let me know!  I am all about helping you get your selfie on!  Simply email me at Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up in the lower right corner of your screen.

SAY CHEESE!!

 

 

 

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Once is Never Enough: Social Media Scheduling

I Want More Concept

 

I am always trying to help you to keep it simple when it comes to the social media presence of your business.  The problem with stressing simplicity is that the temptation is to take the concept too literally.  When I encourage you to follow the KISS principle I don’t mean for you to confuse KISS with the “once and done” principle.  When it comes to your social media marketing strategy…

Once is never enough

Inherent in a successful marketing strategy that employs social media is the understanding that engagement across your chosen social media channels needs to be consistent, regular and relevant.  Social media is not, as many hope, a magical panacea for your brand’s visibility. You brand will become more visible relative to the amount of consistent and authentic content you share.  Without beating a dead horse to death, this is that dreaded “engagement” that I harp about endlessly.  The trick is to…

Find the fun in your social media experience.

Don’t look so shocked.  With a little bit of organization and planning, social media is actually a lot of fun.  You are engaging with new and interesting people all while promoting the awesomeness of your brand.  In my opinion that is a major

WIN/WIN

Scheduling your social media life is the key to avoiding the “once is enough” temptation.  When you begin your social media adventure, I can’t stress enough how important it is for you to create a schedule for posting, sharing and engaging and then, stick to it.  With a schedule you are committed to, the rest becomes easy.  You will find yourself in the voice of your brand developing relationships with like minded people in the digital world and, perhaps even potential new clients.  This cannot be achieved if you only post once or only once in awhile.

Once is never enough…your brand deserves more!

If you need some more tips as to why once is never enough, send me an email to Claudia@SocialMediaDDS.com or fill in that “Let’s Talk” box that has popped up in the lower right corner of your screen.  

I’m here for you!

 

 

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I Am, I Can

i can

 

There’s a daycare center that I pass everyday on my way into work.  From the outside,  it looks like every other day care center I’ve seen.  Except for the name. The sign outside the center proudly announces the business name…

I AM I CAN

It may sound a bit hokey in this world of “we are all winners” to name a daycare center I Am I Can but, to me the message is one that we can/should take into our everyday life as adults.  And most especially into our professional world. 

Everyday I work with businesses who are wanting to incorporate social media into their marketing strategy.  Everyday these business owners and office managers present cautiously optimistic approaches to the coaching they receive.  Their caution lives in a place within that tells them “They Aren’t They Can’t”  So much of my time with clients is reassuring them that “I Am, I Can” is the mantra for them to remember and repeat to themselves as the face hiccups and challenges in their social media marketing endeavors.  Reminding them to say “I Am”…I AM able to take on new challenges.  I AM excited about this new journey in social media marketing. I AM resilient and forward thinking.  And, to that end, to say “I Can”…I CAN learn a new method of promoting my brand/business.  I CAN figure out the social media channels and their nuances.  I CAN engage as the voice of my brand/business.  

Often I find that the coaching of techniques and strategy is the easy part.  It’s the encouragement and reassuring that “I Am, I Can” is not a pipe dream but, in fact, exactly what got them to where they are in the first place.  Believing in oneself, in one’s brand/business is so much a part of the recipe to success.

If you are struggling with believing “I Am, I Can”, let me know.  I love helping people re-discover the belief in themselves that lives within.  Send me an email at Claudia@SocialMediaDDS.com or simply fill out the “Let’s Talk” box that has popped up in the lower right part of your screen.

You ARE…You CAN!

 

 

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Here’s to the Power of Email

Email in the inbox

Are you keeping current with the email information of your patients or customers?  If so, are you making use of your email list effectively enough?  

In the hurry-up, get-on-board world of social media, we often forget one of the best forms of engaging with our customers.  

Email!

“Well we use email to remind our patients about their appointments” you may say to me and to that I say “Awesome!”  But that is really the tip of the email possibilities iceberg.  Here are some of the things you can share with your email audience. 

  • RSS Feed:  First and foremost, your email contact list should be (with your recipients permission) imported to an email client that sends out any new content on your website via RSS (Rich Site Summary).  In other words, if you are writing articles (posts) regularly for your website (you ARE aren’t you?) RSS is a format for sending out regularly changing content.  
  • Promotions: Create oh-so-clever promotions periodically that will grab your email recipients attention.  With email marketing solutions like MailChimp, you can create very attractive promotional material, send them out and monitor the analytics of your responses.  Very helpful in determining what works and what does not.  
  • Changes:  Use your email list to notify your valuable contacts about exciting changes that are happening in your office.  New staff, new techniques or new hours.  Keep them informed and involved.  
  • Surveys: If you want to take the pulse of your audience, there is really no easier or better way than creating a survey.  Using a tool like Survey Monkey makes it as easy as pie and it helps you to find out what your audience wants, needs and likes.

There are so many uses for email to strengthen the engagement and communication with your patients or customers.  These were just a few examples.  Get creative.  Keep them aware of your awesomeness.  Let them know that…

You’ve Got Mail!

If you need some help with how to best utilize your email list, let me know.  It’s what I love to do!  Simply email me at Claudia@SocialMediaDDS.com or fill in that “Let’s Talk” box that has popped up in the lower right corner of your screen.  

Let’s connect!

 

 

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Rewarding Loyalty with Good Content

Multi Ethnic People Holding The Word Loyalty

 

As small businesses, we try to find the best way to market our brand/business.  We may be utilizing the power of social media as part of our marketing strategy and putting time and effort into growing our online presence in the hopes of increasing traffic through our doors.  And that is great! It’s what Social Media DDS is passionate about.  Social media presents so many opportunities for growth and engagement.  But, sometimes, in our desire to grow our business and focus our energies into the various social media channels, we forget to acknowledge some of the most important people in our business life…our loyal customers/patients/clients.

And loyalty should be rewarded.

We talk about how the most reliable form of marketing is word of mouth and yet we tend to overlook the people who have helped to make our brand/business the success it is.  Our loyal fans can be the most powerful source of word of mouth marketing for your brand/business.  They are some of your best brand evangelists.  And because of that, we need to reward their loyalty.  Let them know we appreciate them.

We need to let our loyal fan base know that we are thinking of them.

How can we do that?  By sharing great content.  And the easiest way to do that is by sending informational, relevant and even fun newsletters.  My current favorite (and easiest) application for sending out newsletters (and so much more) to our loyal patient base is RevenueWell.  With RevenueWell, we can stay top of mind and reward the loyalty of our patients with great content both fun and relevant.  

And when people feel appreciated, they are more inclined to spread the love.

If you need some coaching on how to reward loyalty with content, let me know.  That’s what I am here for!  Just send me an email to Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up in the lower right hand corner of your screen and we can connect. 

Rewarding loyalty is a good thing!

 

 

 

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Let’s Get Real: How to be Authentic with Social Media

Authentic violet grunge retro style isolated seal

 

 

I don’t know about you but I am a big fan of authenticity in my life.  I look for my culinary experiences to be authentic.  I am drawn to books that incorporate authentic information thereby enriching the readers experience. And I am most certainly drawn to authentic relationships in my life. 

Why then, wouldn’t I expect my social media experience to be nothing less than authentic?

First a definition.  According to Merriam Webster, the word authentic is an adjective that means real or genuine, true and accurate.

In real life relationships, often the most satisfying relationships are those that are based on honesty and being genuine.  This creates a foundation for open dialogue and engagement.  Keeping in mind that social media is a platform rich in virtual relationships, it would make sense, then, that presenting an authentic online presence will encourage loyal and honest relationships. For this reason, it is to your advantage as a small business to be the authentic voice of your brand/business.  Your audience will be drawn to your real and genuine message and come to rely on your authenticity.  Utilizing third party companies to create content that will represent your brand, you run a risk of losing your authentic presence…your voice. 

Get real!

Interact with your online audience.  Start conversations just as you would in an in real life event.  Get your audience to talk about themselves.  Don’t make it about you.  

By being interested, you become interesting.

Ask open ended questions.  People love to talk about themselves so when you engage them in a conversation about their concerns, passions, issues and lives, you have created a friend and validated your authenticity. 

Responsive engagement can only enhance the authentic nature of your brand.

If creating an authentic online presence seems authentically difficult, I am here for you.  Always.  Send me an email to Claudia@SocialMediaDDS.com or simply fill out that little “Let’s Talk” box that has popped up in the lower right corner of your screen.

Let’s get real!

 

 

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When Does Social Media Become Stagnant Media?

Interactive Participatory Engaging Involving Arrow Road Signs

 

I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week.  Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, I was reminded of something that I tend to take for granted.  And that is…

When does social media become stagnant media?

The scenario that I see most often when speaking to business owners in any industry is an initial gung-ho like excitement and enthusiasm for getting involved in social media and creating a robust online presence for the first few weeks (sometimes months) followed by extreme quiet.

And, I get it!  I really do!

After attending a compelling presentation on the powerful potential that social media offers businesses for their marketing strategy, we are often left with what I have always called that Kai High. No, I didn’t make this term up.  The first time I heard it was when my son came back from a Kairos retreat while in high school and explained that Kai High was the feeling one gets after experiencing a Kairos retreat.  I loved that term and I find that it is applicable to many of those life experiences that give us a sense of empowerment and a strong “can-do” feeling. The trick is to figure out how we can keep that Kai High feeling going so that, once we get up and running online, for instance, we don’t slack off and let the social become stagnant.

How can you keep social media from becoming stagnant media?

  •  Engagement:  A simple word with a powerful outcome.  Inherent to the word “social” is the implication of engagement.  When your business/brand has an online presence, it opens itself up to the potential for engaging with your audience. Ted Rubin reminds us that social media is about the “Return on Relationship”  it is about listening, making it about your audience, asking how you can help and then encouraging engagement.  
  • Schedule: There is nothing worse than feeling overwhelmed and out of control with time management.  And there is no faster way to dislike social media than if you feel that it is a big time suck and it takes you away from your work. The solution is simple. Create a schedule for creating content and posting and stick to it! Delegate if necessary but always make sure that you adhere to your schedule. This accomplishes two vital things. It encourages you to keep your social presence active and it decreases the possibility of you stressing out over time management issues. 

Keep the social going.

If you need some help or encouragement in preventing your social media from becoming stagnant, let me know.  This is what I LOVE to do! Simply email me at Claudia@SocialMediaDDS.com or fill out that little “Let’s Talk” box that has popped up in the lower right corner.  I’d love to connect with you!

Let’s get social!

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I am NOT Going to Write About the ALS Ice Bucket Challenge

???????????????????? Well, okay….maybe I am.  

Social Media and worthwhile causes…

There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis (ALS), which is also often referred to as Lou Gehrig’s disease, deserves to be recognized.  The money that has been raised as a result of the #IceBucketChallenge is impressive.  Social Media DDS plans on donating to the ALS Association without ice or water or buckets.

Am I a party pooper?

No way!  As a matter of fact, utilizing social media for good and credible acts of kindness makes me all giddy inside!  Here’s what I know about social media…inherent to the “word of mouth” culture that social media propagates, interpretations of acts of kindness will always vary.  Knowing that,  slacktivism and activism must learn to co-habituate in order for the really important messages to be heard. That said, my check is written and I will continue to 1.) care for and support the ALS awareness cause 2.) laugh at and enjoy the ALS #IceBucketChallenge videos and hope that people take the time to learn what ALS stands for (again, it is Amyotrophic Lateral Sclerosis and you can find out more about this neurodegenerative disease here) and what this devastating disease really does.

*Warning: the following video has some language hiccups that may or may not offend….

It’s not just about the ice….

 

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