I see rants every day on Facebook or Twitter. I’m sure you do too. Most often, I ignore them. I chalk them up to the rant-er having a bad day and needs to let off some steam. But occasionally, the rant hits home.
This rant made me think.
Emails are such an important way to communicate with our customers, clients, vendors, friends and family. We’d be lost without it. We check our emails during the day. We check our emails when we get home. We check our emails before turning in for the night. We check our emails when we wake up. Sometimes we check our emails when we can’t sleep in the middle of the night. We check our emails because we CAN. And that has become a problem.
What if we need to take a break?
The rant that made me think was from a woman in social media that I have a great deal of respect for. She is one of the hardest working women that I know. She has a great following and it’s because she is always there for her audience…she knows the power of engagement and she uses it to the benefit of her brand and her audience. She finally had a chance to take a much needed and well deserved vacation so she set her email to auto respond that she was out of town and, well, you can probably guess what happened.
People continued to email her anyway!
So, here’s the thing. As a serial email-er, I know that it sometimes happens that my best and most creative emails come to me on Sundays or holidays or the middle of the night. I don’t want to lose my mojo so I write those emails. I let the magic happen. BUT….
I don’t send emails when it is not the right time.
I SCHEDULE my emails. There are some fantastic third party apps for Gmail users like me that allow you to schedule your emails so that you can write your little heart out at 3AM and make it look like you sent the brilliance at 9AM. Two of the most popular apps that allow this automagic brilliance are Streak (my fave) and Boomerang. Not only can I schedule the sending of my emails, with Streak I can “snooze” emails that are sent to me to re-arrive in my inbox at a better ore more appropriate time for me to read. AND, my favorite aspect of Streak is that I can see if my emails have been read! How awesome is THAT!?!
Smelling like a rose!
With email schedulers, you demonstrate respect for your email recipients. If you’ve been notified that Jane Smith is on vacation until next week, schedule that email to arrive next week. If you are getting all of your emails done in one sitting on Sunday morning at 6 AM, you might want to make it look like they were written on Monday morning at 9 and have them scheduled accordingly.
If you have any questions about scheduling emails and the apps that make that happen, email me (anytime!!) at Claudia@SocialMediaDDS.com or fill in that “Let’s Talk” box that has popped up in the lower right hand corner of your screen.