Social Media DDS

Coaching dentists and dental professionals in the art of social media strategy

Social Media DDS - Coaching dentists and dental professionals in the art of social media strategy

I Am, I Can

i can


There’s a daycare center that I pass everyday on my way into work.  From the outside,  it looks like every other day care center I’ve seen.  Except for the name. The sign outside the center proudly announces the business name…


It may sound a bit hokey in this world of “we are all winners” to name a daycare center I Am I Can but, to me the message is one that we can/should take into our everyday life as adults.  And most especially into our professional world. 

Everyday I work with businesses who are wanting to incorporate social media into their marketing strategy.  Everyday these business owners and office managers present cautiously optimistic approaches to the coaching they receive.  Their caution lives in a place within that tells them “They Aren’t They Can’t”  So much of my time with clients is reassuring them that “I Am, I Can” is the mantra for them to remember and repeat to themselves as the face hiccups and challenges in their social media marketing endeavors.  Reminding them to say “I Am”…I AM able to take on new challenges.  I AM excited about this new journey in social media marketing. I AM resilient and forward thinking.  And, to that end, to say “I Can”…I CAN learn a new method of promoting my brand/business.  I CAN figure out the social media channels and their nuances.  I CAN engage as the voice of my brand/business.  

Often I find that the coaching of techniques and strategy is the easy part.  It’s the encouragement and reassuring that “I Am, I Can” is not a pipe dream but, in fact, exactly what got them to where they are in the first place.  Believing in oneself, in one’s brand/business is so much a part of the recipe to success.

If you are struggling with believing “I Am, I Can”, let me know.  I love helping people re-discover the belief in themselves that lives within.  Send me an email at or simply fill out the “Let’s Talk” box that has popped up in the lower right part of your screen.

You ARE…You CAN!



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Here’s to the Power of Email

Email in the inbox

Are you keeping current with the email information of your patients or customers?  If so, are you making use of your email list effectively enough?  

In the hurry-up, get-on-board world of social media, we often forget one of the best forms of engaging with our customers.  


“Well we use email to remind our patients about their appointments” you may say to me and to that I say “Awesome!”  But that is really the tip of the email possibilities iceberg.  Here are some of the things you can share with your email audience. 

  • RSS Feed:  First and foremost, your email contact list should be (with your recipients permission) imported to an email client that sends out any new content on your website via RSS (Rich Site Summary).  In other words, if you are writing articles (posts) regularly for your website (you ARE aren’t you?) RSS is a format for sending out regularly changing content.  
  • Promotions: Create oh-so-clever promotions periodically that will grab your email recipients attention.  With email marketing solutions like MailChimp, you can create very attractive promotional material, send them out and monitor the analytics of your responses.  Very helpful in determining what works and what does not.  
  • Changes:  Use your email list to notify your valuable contacts about exciting changes that are happening in your office.  New staff, new techniques or new hours.  Keep them informed and involved.  
  • Surveys: If you want to take the pulse of your audience, there is really no easier or better way than creating a survey.  Using a tool like Survey Monkey makes it as easy as pie and it helps you to find out what your audience wants, needs and likes.

There are so many uses for email to strengthen the engagement and communication with your patients or customers.  These were just a few examples.  Get creative.  Keep them aware of your awesomeness.  Let them know that…

You’ve Got Mail!

If you need some help with how to best utilize your email list, let me know.  It’s what I love to do!  Simply email me at or fill in that “Let’s Talk” box that has popped up in the lower right corner of your screen.  

Let’s connect!



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Rewarding Loyalty with Good Content

Multi Ethnic People Holding The Word Loyalty


As small businesses, we try to find the best way to market our brand/business.  We may be utilizing the power of social media as part of our marketing strategy and putting time and effort into growing our online presence in the hopes of increasing traffic through our doors.  And that is great! It’s what Social Media DDS is passionate about.  Social media presents so many opportunities for growth and engagement.  But, sometimes, in our desire to grow our business and focus our energies into the various social media channels, we forget to acknowledge some of the most important people in our business life…our loyal customers/patients/clients.

And loyalty should be rewarded.

We talk about how the most reliable form of marketing is word of mouth and yet we tend to overlook the people who have helped to make our brand/business the success it is.  Our loyal fans can be the most powerful source of word of mouth marketing for your brand/business.  They are some of your best brand evangelists.  And because of that, we need to reward their loyalty.  Let them know we appreciate them.

We need to let our loyal fan base know that we are thinking of them.

How can we do that?  By sharing great content.  And the easiest way to do that is by sending informational, relevant and even fun newsletters.  My current favorite (and easiest) application for sending out newsletters (and so much more) to our loyal patient base is RevenueWell.  With RevenueWell, we can stay top of mind and reward the loyalty of our patients with great content both fun and relevant.  

And when people feel appreciated, they are more inclined to spread the love.

If you need some coaching on how to reward loyalty with content, let me know.  That’s what I am here for!  Just send me an email to or fill in that little “Let’s Talk” box that has popped up in the lower right hand corner of your screen and we can connect. 

Rewarding loyalty is a good thing!




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Let’s Get Real: How to be Authentic with Social Media

Authentic violet grunge retro style isolated seal



I don’t know about you but I am a big fan of authenticity in my life.  I look for my culinary experiences to be authentic.  I am drawn to books that incorporate authentic information thereby enriching the readers experience. And I am most certainly drawn to authentic relationships in my life. 

Why then, wouldn’t I expect my social media experience to be nothing less than authentic?

First a definition.  According to Merriam Webster, the word authentic is an adjective that means real or genuine, true and accurate.

In real life relationships, often the most satisfying relationships are those that are based on honesty and being genuine.  This creates a foundation for open dialogue and engagement.  Keeping in mind that social media is a platform rich in virtual relationships, it would make sense, then, that presenting an authentic online presence will encourage loyal and honest relationships. For this reason, it is to your advantage as a small business to be the authentic voice of your brand/business.  Your audience will be drawn to your real and genuine message and come to rely on your authenticity.  Utilizing third party companies to create content that will represent your brand, you run a risk of losing your authentic presence…your voice. 

Get real!

Interact with your online audience.  Start conversations just as you would in an in real life event.  Get your audience to talk about themselves.  Don’t make it about you.  

By being interested, you become interesting.

Ask open ended questions.  People love to talk about themselves so when you engage them in a conversation about their concerns, passions, issues and lives, you have created a friend and validated your authenticity. 

Responsive engagement can only enhance the authentic nature of your brand.

If creating an authentic online presence seems authentically difficult, I am here for you.  Always.  Send me an email to or simply fill out that little “Let’s Talk” box that has popped up in the lower right corner of your screen.

Let’s get real!



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When Does Social Media Become Stagnant Media?

Interactive Participatory Engaging Involving Arrow Road Signs


I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week.  Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, I was reminded of something that I tend to take for granted.  And that is…

When does social media become stagnant media?

The scenario that I see most often when speaking to business owners in any industry is an initial gung-ho like excitement and enthusiasm for getting involved in social media and creating a robust online presence for the first few weeks (sometimes months) followed by extreme quiet.

And, I get it!  I really do!

After attending a compelling presentation on the powerful potential that social media offers businesses for their marketing strategy, we are often left with what I have always called that Kai High. No, I didn’t make this term up.  The first time I heard it was when my son came back from a Kairos retreat while in high school and explained that Kai High was the feeling one gets after experiencing a Kairos retreat.  I loved that term and I find that it is applicable to many of those life experiences that give us a sense of empowerment and a strong “can-do” feeling. The trick is to figure out how we can keep that Kai High feeling going so that, once we get up and running online, for instance, we don’t slack off and let the social become stagnant.

How can you keep social media from becoming stagnant media?

  •  Engagement:  A simple word with a powerful outcome.  Inherent to the word “social” is the implication of engagement.  When your business/brand has an online presence, it opens itself up to the potential for engaging with your audience. Ted Rubin reminds us that social media is about the “Return on Relationship”  it is about listening, making it about your audience, asking how you can help and then encouraging engagement.  
  • Schedule: There is nothing worse than feeling overwhelmed and out of control with time management.  And there is no faster way to dislike social media than if you feel that it is a big time suck and it takes you away from your work. The solution is simple. Create a schedule for creating content and posting and stick to it! Delegate if necessary but always make sure that you adhere to your schedule. This accomplishes two vital things. It encourages you to keep your social presence active and it decreases the possibility of you stressing out over time management issues. 

Keep the social going.

If you need some help or encouragement in preventing your social media from becoming stagnant, let me know.  This is what I LOVE to do! Simply email me at or fill out that little “Let’s Talk” box that has popped up in the lower right corner.  I’d love to connect with you!

Let’s get social!

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I am NOT Going to Write About the ALS Ice Bucket Challenge

???????????????????? Well, okay….maybe I am.  

Social Media and worthwhile causes…

There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis (ALS), which is also often referred to as Lou Gehrig’s disease, deserves to be recognized.  The money that has been raised as a result of the #IceBucketChallenge is impressive.  Social Media DDS plans on donating to the ALS Association without ice or water or buckets.

Am I a party pooper?

No way!  As a matter of fact, utilizing social media for good and credible acts of kindness makes me all giddy inside!  Here’s what I know about social media…inherent to the “word of mouth” culture that social media propagates, interpretations of acts of kindness will always vary.  Knowing that,  slacktivism and activism must learn to co-habituate in order for the really important messages to be heard. That said, my check is written and I will continue to 1.) care for and support the ALS awareness cause 2.) laugh at and enjoy the ALS #IceBucketChallenge videos and hope that people take the time to learn what ALS stands for (again, it is Amyotrophic Lateral Sclerosis and you can find out more about this neurodegenerative disease here) and what this devastating disease really does.

*Warning: the following video has some language hiccups that may or may not offend….

It’s not just about the ice….


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What Do I Do Now? Common Social Media Questions

Question Mark character with hello pose


So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business.  Now it’s time to dip your toe in the social media stream but you have so many social media questions!

What do I do now?

  • What social media platforms should I choose?  Start out slow and consistent.  If you are familiar with Facebook, then use Facebook.  If you are familiar with Twitter, then try Twitter. If you love Google+ then get your business on Google+.  But, just start out with one platform and really get into it.  Create a thorough and inviting Page or account.  Make sure that all of your business relevant information is in your bio as well as a picture of you, the owner, or your business logo.
  • How do I start posting?  Again…take it slow and use baby steps. Post a picture of your staff or a picture from your office.  Share a funny video. When in doubt, anything with kittens, puppies or babies evokes the “awwww” response and gets the “conversation” started.  As you start to feel comfortable “engaging” with your audience, you will look forward to posting more.
  • How often should I post? Create a schedule and stick to it.  You can certainly modify the schedule but try not to skip it.  Once you start to gain followers, you want them to be able to rely on your consistency.  Pick a day(s) and time(s) that work for you or a member of your team and post fresh content according to that schedule.  Once you get comfortable with your schedule, you may want to learn how to “schedule” posts ahead of time to make life a little easier for you and your team.
  • What do I “say” to people who post to my Page/account? Social media is all about engagement.  Think of it as one big ongoing conversation.  When someone writes on your wall or sends you a tweet, answer appropriately in the voice of your business brand.  Remember to keep your personal opinions and comments out of your business Page/account.  Stick with the message that your business is trying to convey.  That does not mean that you can’t be lighthearted and funny…humor is a great ice breaker so go ahead and make your audience laugh!

There are many more questions that I get asked about that first social media experience…these are just a few of the most common questions asked.  If you have a question that I did not cover here, please send me an email at or fill in the “Let’s Talk” box that has popped up on the lower right hand portion of your screen. Helping people get comfortable with social media makes me very happy!

Here’s to a great social media experience!





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Walking the Walk: Social Media From the Ground Up

Walking exercise


You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed.

Lately, I’ve been walking the walk.

Since day one, I have been an integral part of the development of a brand.  It happens to be a venture that my husband is taking on and I have agreed to create the infrastructure, collaborate on the logo design and promote the brand on selected social media platforms.  Pretty much what I tell dentists and dental offices to do every single day.  And while I have done so with my own dental business, I did so over many years as I was developing my passion for social media and having an online presence.  This time, I took a concept from scratch and brought it to a place that is ready to blossom in the online world.

Going Home with Tony

My husband was offered an opportunity to host a weekly home improvement and DIY focused radio talk show in the Chicago area.  Going Home with Tony was given a target launch day of Sunday October 5th from 4:00-5:00 PM CST.  We began work on developing the brand in May.  Anyone who has been to my presentations knows that I am adamant about the importance of having a strong infrastructure as a base before you begin creating a social media presence.  Walking the walk is not always easy! With the help of an awesome designer, a logo was created that would be the piece from which I could start developing a website.  A huge fan of WordPress, I decided to try another web design system that was more plug-n-play because I needed to get a site up and running quickly and we didn’t have anything in our budget to farm out web development.  So, I used Weebly and chose a DivTag Template that spoke to the “look” we were trying to achieve.  Plug-n-play doesn’t always mean incredibly easy but it does mean, that with a bit of time, you can make a pretty awesome looking website.  I must add that the developers of DivTag, Jeremy and Connie, have the most amazing customer service and, despite my many annoying emails, they are still “talking” to me! Logo design, branding and website complete, I was now ready to put Going Home with Tony out into the social media arena.  Because I am very comfortable with most of the social media platforms, I jumped right in and created a Facebook Page, a Twitter account, a Google+ Page, a LinkedIn account and an Instagram account.  I have been a long time user/lover of Hootsuite, so adding these accounts to my Hootsuite dashboard was a piece of cake and made posting to multiple social media channels a breeze.

How are we doing with walking the walk?

I am hear to tell you loud and proud that…it works!  All of that talk that I spew out to you that you listen to has, it turns out, some credibility!

Imagine that!

I have experimented with boosting posts and Pages on Facebook with some success…a post on those results to follow in the future.  I have hashtagged my way through Twitter and Instagram using #homeimprovement and #diy until my fingers ache from typing them so much.  But, it works. We are gaining followers and beginning to get some engagement (and you KNOW how I feel about engagement!)  This has been a fun journey to experience what a business needs to go through from start to finish when they have decided to create an online presence and use social media as part of their marketing strategy.

How can I help you?

If you need some guidance in your venture to get your business up and running with a robust online presence and social media, I’m your girl! Email me at or simply fill in that little “Let’s Talk” form that has popped up on the lower right corner of your screen.

Turns out, I love walking the walk!

And, if you want to do me a huge favor, please consider following Going Home With Tony!  He’ll make it worth your while!



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Decluttering Your Social Media Life

Clutter Management


Every once in awhile, I switch into high gear in an effort to declutter my life.  I’m in that “Decluttering Mode” right now.  This urge to declutter takes me from my personal life right through my business social media life.  

Decluttering can be so cathartic!

At home, decluttering is easy.  Clean out closets, organize drawers, label shelves, neaten up the garage and straighten out the kitchen.  Donating items I no longer use or repurposing items to be useful again is such a great feeling.  But…

What is Social Media decluttering?

Social media decluttering for your business/brand can be just as cathartic as decluttering your home. Here’s how you can declutter your online presence and de-stress your social media life at the same time. 

  • Assess the social media platforms that your business/brand is using. If, in a frenzy of enthusiasm you created accounts for your business/brand on Facebook, Twitter, Google+, Instagram, Vine, LinkedIn, YouTube and more, you may want to reevaluate what works, what doesn’t work and what platforms you never actually use.  Trim down your social media efforts so that you can concentrate on just one or two platforms and give them all of your attention.  Having too many social media platforms sometimes just spreads your efforts too thin and/or makes you feel guilty if you aren’t active on them.
  • Create a achievable schedule for posting content and stick to it. Being disorganized is a symptom of being over cluttered.  By organizing your time with reasonable scheduling goals, the decluttering of your social media presence will be easier.
  • Delegate posting responsibilities.  If feasible, delegating can really help to declutter your online life.  If you’ve got team members that love to write, love social media or just love to help, by all means, make your life cleaner and easier by letting them help you.  Posting and creating content for your business/brand needs to be consistent and speak to the voice of your brand…that does not mean that it has to all be done by you.  As long as your team knows the message of your brand, delegating some of those responsibilities to them will aid in your decluttering process and will enroll your team member(s) in your brands engagement.

I feel decluttered just by sharing these tips with you!

If decluttering is just not your thing and you need some guidance, email me at or simply fill out that little “Let’s Talk” form that has popped up in the lower right side of your screen!

Here’s to decluttering!









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Social Media Etiquette: Check Your Snark at the Door

Negatives Positives Computer Keys Showing Plus And Minus Alternatives Analysis And Decisions   One of my favorite things to do in real life and online is to observe.  You can learn so much by just watching and listening.  

People can be so interesting.

That said, though fascinating and interesting, people can also be rude.  Filterless. Bullies.  And, it seems as though the perceived safety of online “anonymity” often encourages what I call snark attacks.

Snark according to Urban Dictionary:

noun Combination of “snide” and “remark”. Sarcastic comment(s). Also snarky (adj.) and snarkily (adv.)

So what are snark attacks?

You’ve probably unwittingly witnessed snark attacks.  Snark attacks can range from extremely overt to subtle and covert.  Friends or brands may post a seemingly harmless status update and followers and “friends” (HAH) respond with a sort of feeding frenzy of negative comments…snark attack.  Often this negative energy can create a mob mentality effect which encourages others who would otherwise rarely engage online to keep up the negative comments.  Snark attacks often start with unsolicited gems like “In my opinion…” “If it were ME…” “How could you possibly…”  etc.   As a brand, you want to be very mindful of snark and snark attacks.  Your posts should always be conscious of the message that your brand intends to convey.  Your responses should be respectful and non-judgmental.  If your brand becomes the victim of a snark attack, you have a couple of options.  You may be able to delete the offending comments or you can politely address the snark monger with a peripheral nod to their engagement and not get drawn into their drama snare.  Snark attacks inherently cause emotional responses so remaining even tempered and calm is tricky at best.  In the wise words of my awesome Dad…

Always come out smelling like a rose.

Remember that snark does not need to beget snark.  In the best interest of your brand and it’s message, always check your snark at the door and keep the engagement upbeat and positive. If you have been a victim of a snark attack and aren’t sure how to handle it, let me know.  I’m a pro at putting snark to bed.  Simply email me at or fill in the “Let’s Talk” box that has popped up on the lower right portion of your screen.  

Let’s stamp out snark attacks!

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