There’s a daycare center that I pass everyday on my way into work. From the outside, it looks like every other day care center I’ve seen. Except for the name. The sign outside the center proudly announces the business name…
I AM I CAN
It may sound a bit hokey in this world of “we are all winners” to name a daycare center I Am I Can but, to me the message is one that we can/should take into our everyday life as adults. And most especially into our professional world.
Everyday I work with businesses who are wanting to incorporate social media into their marketing strategy. Everyday these business owners and office managers present cautiously optimistic approaches to the coaching they receive. Their caution lives in a place within that tells them “They Aren’t They Can’t” So much of my time with clients is reassuring them that “I Am, I Can” is the mantra for them to remember and repeat to themselves as the face hiccups and challenges in their social media marketing endeavors. Reminding them to say “I Am”…I AM able to take on new challenges. I AM excited about this new journey in social media marketing. I AM resilient and forward thinking. And, to that end, to say “I Can”…I CAN learn a new method of promoting my brand/business. I CAN figure out the social media channels and their nuances. I CAN engage as the voice of my brand/business.
Often I find that the coaching of techniques and strategy is the easy part. It’s the encouragement and reassuring that “I Am, I Can” is not a pipe dream but, in fact, exactly what got them to where they are in the first place. Believing in oneself, in one’s brand/business is so much a part of the recipe to success.
If you are struggling with believing “I Am, I Can”, let me know. I love helping people re-discover the belief in themselves that lives within. Send me an email at Claudia@SocialMediaDDS.com or simply fill out the “Let’s Talk” box that has popped up in the lower right part of your screen.
You ARE…You CAN!