So, it happens to all of us.
We post consistently on our business social media platforms. We share clever and creative content. We spice our posts up with humor and music. And we even post pictures of the requisite ”awwww” inspiring kittens! And yet…we are, on occasion, serenaded by crickets.
Wanna hear them again? You’re welcome…
It can be discouraging!
But don’t give up. Ever. Like everything in business, our social media wow factor has a cycle. Sometimes you are hotter than a day in the middle of August and sometimes….well…not so much. It is exactly those social media cricket concerts that should inspire you actually. Those dry times are when you should be reviewing your Facebook insights to see which posts got the most attention and which posts were just “meh”. The slow periods provide you with time and impetus to check out what people are talking about. What’s trending and are those trending topics something that your business can talk about?
If you haven’t created a schedule for posting on your website and social media platforms, do it. Organizing the time that you spend on your business vs in your business is critical for growth. Keep those posts and status updates coming on a regular basis because consistency is gold!
What can I do?
This is a perfect time to gently remind yourself that social media is not just confined to your digital presence. Social media, as the name implies, is about your social presence. When the music of the crickets gets too loud, increase your “in real life” interactions and engagements. Your real life connections are a strong and viable source for your digital presence. Engaging in real life is a sure-fire way to increase the awareness of your brand digitally. When we put all of our eggs into the digital presence of our brand, we miss great opportunities for real life growth. Our digital world and our real life world need to interact almost seamlessly…each “feeding” the other for optimal growth and awareness of your brand/business.
So, the next time you hear the crickets sing, take a deep breath and move forward. See the opportunity for reevaluation and growth for your brand.
And, maybe…sing along for while!
If you would like some encouragement when you hear crickets, I’d love to help! I am passionate about social media even during those quiet times. Drop me an email or simply fill out the “Let’s Talk“ form that has popped up on the lower right and we’ll chat!