Social Media DDS

Coaching dentists and dental professionals in the art of social media strategy

Social Media DDS - Coaching dentists and dental professionals in the art of social media strategy

Dentists Using Social Media

Social media

 

Finally, it’s beginning to happen with more regularity.  Dentist are using social media more often and more consistently.

And I couldn’t be happier!

You know how I know that more and more dentists are using social media? From the questions that I get asked when I speak at dental groups on “Let’s Get Social”.  The dental groups that I spoke to a few years ago were largely unfamiliar with most aspects of social media.  AND the general feeling was that social media was just a fad.

Not anymore!

When I speak to dental groups now, the questions are completely different.  They are questions that speak to knowledge about the subject but they are seeking “fine tuning”.  Most dental groups that I speak to now have about 60-75% of the participants having a website and participating in at least one social media platform, if only occasionally.  The questions now mostly revolve around time management issues, starting a blog and organizational tools to make posting easier.

I am so proud of my colleagues!

If nothing else, I think the dental industry not only accepts that social media marketing is not just a fad, they are actually embracing social media!  I love speaking to groups about social media now more than ever.  My audience is more social media savvy and they are interested in what they can do to make their social media presence more robust.  I am no longer fighting to make the point that social media works.  I am now collaborating with my colleagues to make their experience more positive.

And I love it!

If you need some social media tweaking, let me know…it’s what I love to do.  Simply email me or fill out that “Let’s Talk” box that has popped up on the lower right hand corner of your screen.

Social media rocks!

 

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Smelling Like a Rose – Using an Email Scheduler

Red rose on white

I see rants every day on Facebook or Twitter.  I’m sure you do too.  Most often, I ignore them.  I chalk them up to the rant-er having a bad day and needs to let off some steam. But occasionally, the rant hits home.

This rant made me think.

Emails are such an important way to communicate with our customers, clients, vendors, friends and family.  We’d be lost without it.  We check our emails during the day.  We check our emails when we get home.  We check our emails before turning in for the night.  We check our emails when we wake up.  Sometimes we check our emails when we can’t sleep in the middle of the night.  We check our emails because we CAN.  And that has become a problem.

What if we need to take a break?

The rant that made me think was from a woman in social media that I have a great deal of respect for.  She is one of the hardest working women that I know.  She has a great following and it’s because she is always there for her audience…she knows the power of engagement and she uses it to the benefit of her brand and her audience.  She finally had a chance to take a much needed and well deserved vacation so she set her email to auto respond that she was out of town and, well, you can probably guess what happened.

People continued to email her anyway!

So, here’s the thing.  As a serial email-er, I know that it sometimes happens that my best and most creative emails come to me on Sundays or holidays or the middle of the night.  I don’t want to lose my mojo so I write those emails.  I let the magic happen.  BUT….

I don’t send emails when it is not the right time.

I SCHEDULE my emails.  There are some fantastic third party apps for Gmail users like me that allow you to schedule your emails so that you can write your little heart out at 3AM and make it look like you sent the brilliance at 9AM.  Two of the most popular apps that allow this automagic brilliance are Streak (my fave) and Boomerang.  Not only can I schedule the sending of my emails, with Streak I can “snooze” emails that are sent to me to re-arrive in my inbox at a better ore more appropriate time for me to read.  AND, my favorite aspect of Streak is that I can see if my emails have been read!  How awesome is THAT!?!

Smelling like a rose!

With email schedulers, you demonstrate respect for your email recipients.  If you’ve been notified that Jane Smith is on vacation until next week, schedule that email to arrive next week.  If you are getting all of your emails done in one sitting on Sunday morning at 6 AM, you might want to make it look like they were written on Monday morning at 9 and have them scheduled accordingly.  

If you have any questions about scheduling emails and the apps that make that happen, email me (anytime!!)  at Claudia@SocialMediaDDS.com or fill in that “Let’s Talk” box that has popped up in the lower right hand corner of your screen.

 

 

 

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How to Make 2015 a Truly Rewarding Year

Digital man - Network concept

 

It would be easy for me to write a “first post of the New Year” about what I am going to do to help each of you on your social media journey for your brands and businesses.  But facing the clean and compelling slate of a New Year shouldn’t be about platitudes and promises.  It should be about so much more, but, I am ill equipped as a blog writer to express to you what starting out a New Year should really entail.  

Never fear!

I am blessed with many online friendships via social media that have blossomed and grown over the years.  I am forever grateful for these people because they enrich my life and teach me patience, wisdom and tolerance.  One such person is the very creative and talented author, Judy Lee Dunn.  Judy was able to eloquently put into words 52 acts of compassion, one for each week of the year, that we may want to try instead of setting unreasonable or unattainable “resolutions”for 2015. 

The results?

A kinder and happier you…and a kinder and happier world.  For me, it’s a no brainer.  Please take a few minutes and stop by Judy’s place.  See if you don’t feel inspired by her suggestions of acts of compassion for the New Year instead of resolutions that we fail to keep.  You can also follow Judy on Twitter…you won’t regret it!

May happiness and love fill the New Year!

Let me know any suggestions that you may have for topics that you would like to see me cover in 2015.  Simply email me at Claudia@SocialMediaDDS.com or fill in the “Let’s Talk” box that has popped up in the lower right corner of your screen. 

Peace!

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Waxing Philosophical for the Holidays

Handwritten Christmas star card Word Cloud design

 

Each week I try to come up with articles that I think will be relevant and helpful to anyone who is considering using or just starting out with social media as part of their marketing strategy.  Sometimes my muse is working right there with me and sometimes I have to coax her out of hiding.  Through it all though, I love sharing about something that I am passionate about…social media. 

Today, however, I am waxing philosophical for awhile.

Every day, I realize how lucky I am to love what I do so very much.  I love that I get to meet people who are passionate about their businesses and brands.  I love that I get to coach business owners about something I believe in from the bottom of my business owner heart…social media.  I love that I have met so many brilliant social media experts and gurus…people who remind me that I am on a journey of learning, always!  I love that I have a family that understands and embraces my passion(s) and gives me wide berth to pursue what interests me in life.  

I am grateful for you!

For, at the end of the day, it is because of you that I am here.  Your desire to learn and my love of teaching makes us a perfect match. And what a gift you are to me. 

Thank you!

I wish you and your love circle a Holiday filled with joy and good feelings.  I will return with more fun and informative posts in the New Year!  Meanwhile, relax, rejuvenate and rejoice!  

If you have any questions regarding social media, please feel free to email me at Claudia@SocialMediaDDS.com or fill out that little “Let’s Talk” box that has popped up in the lower right hand corner of your screen!  

Happy Holidays!

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Visions of Social Media Dancing Through My Head

Doodle social media dreams and thoughts

 

 

Remember when you were a child and right about now, visions of sugar plums would be dancing through your sweet little heads?  

And then we became grown ups!

I don’t know about you, but the visions that are dancing through my head at any given moment of the day usually have something to do with my business and how I can make that vision sweeter.  Like sugar plums.

Visions of social media dance through MY head!

The challenge is how to make those visions as sweet as sugar plums.  Because social media CAN be fun!  AND effective.  AND easy!  Yes, you heard me….

Social media can be FUN, EFFECTIVE and EASY!

Let’s try an experiment!  This week, pick your favorite social media channel for your business.  Then create five posts that are relevant, fun and engaging.  Include a clever pic or video that will go with each post.  Then pick a time of day that works for you…for social media engagement, you might want to aim for early morning (7-9 AM) or mid afternoon (2-4 PM) and create reminders for yourself for each of these times/days.  (There are ways to schedule your posts ahead of time but, if you are not familiar with those techniques, for now, let’s do it this way).  Then, on each of the next five days, post one of the posts that you had created along with the photo, video or link.  You can ask friends and family to share the posts to give them some traction.  You may or may not get a lot of activity on your first posts but, the point of this exercise is to show you that with a little planning, creating and maintaining a social media presence for your brand/business can be fun and easy.  

Try posting five times a week for the next month and then re-evaluate your results.  Which posts got the most action? Which were not quite so compelling to your target audience?  Review and learn from your take-aways. AND, see if each week the posting got a bit easier!

Practice DOES make perfect!

If you need some social media encouragement, let me know.  It’s why I am here!  Simply email me at Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up on the lower right corner of your screen.

Let’s make your visions of social media sweet!

 

 

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The New Social Media is All About Visuals

modern city

 

If you have been using some of the popular social media channels as long as I have, you have seen an evolution as to how messages are conveyed.  Back in the day, posts to Facebook and Twitter were words.  That was it…just words.

Things have changed

When scrolling through the timelines of Facebook, Twitter, Google+ and even LinkedIn, you will see something interesting and compelling.  Almost every post is accompanied by a visual in the form of photos, website links and videos. From a user point of view, scrolling through all of the visuals can be addicting and useful.  From a business owner point of view, creating and sharing visuals will keep your target audience interested and more apt to stay for a longer period of time on your post or your Page.  

And, that’s what we want…TIME!

We want potential patients/clients/customers to take their time when hanging out at our social media sites.  Once we’ve got them interested, it is easier to keep them engaged. 

Videos and photos encourage engagement.

And, we want engagement, don’t we?  So, you know that camera that you have that sometimes acts as a phone? Put it to good social media use!  Start taking fun and funny pics of your business and brand.  Share the visual love on your social media channels.  And, if you haven’t got an Instagram account for your business yet, now’s the time to create an account and share those fun photos.  As with all things related to social media for your business, use good judgment  in the photos and videos that you share.  Keep the content relevant and authentic and include open ended questions to get the conversation going.  

If you aren’t sure how to get your business visually up to par, let me know.  I love the power of photos and videos.  Simply email me at Claudia@SocialMediaDDS.com or fill in the “Let’s Talk” box that has popped up in the lower right corner of your screen.  

And get yourself seen!

 

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Be Wise During the Holidays

merry christmas happy holidays

The Holidays are fast upon us and with the joy that is associated with the season often comes stress from the pressure we put on ourselves.  Now more than ever, you want to be one of the Wise People in business when it comes to your digital journey.

Wise Rule #1

Create a reasonable schedule for posting for your business.   Look carefully at your overall schedule and create a social media schedule that is consistent and yet not overwhelming or demanding. 

Wise Rule #2

Keep your posts light and positive.  Remember how stressed YOU are feeling right now…well, you aren’t alone.  Share upbeat and uplifting posts to help keep the Holidays merry and bright.

Wise Rule #3

Pictures, videos, pictures, videos….am I making myself clear?  In social media, pictures and videos get the most response…and in the world of dentistry, where fear often prevails, pictures of your fabulous office and team really help to reassure people that you are the fun and compassionate office that you ARE!  

Wise Rule #4

Enjoy your digital adventure.  When it becomes a chore, it won’t be fun and there’s nothing worse that not loving what you are doing.  Share the love.  Let your team come up with fun and clever ideas and posts.  Delight in the engagement online.  Remember, at the end of the social media day, it’s all about engagement and word of mouth!

If you still aren’t sure about how to be a Wise Person in the digital world during the Holidays, let me know.  I would love to help you!  Simply email me at Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up in the lower right corner of your screen.

Let me help you make your social media experience merry and bright!

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What’s the Buzz: Tell Me What’s Happening

Create buzz. Keyboard

 

At the risk of revealing my age, there was a great song from the hit musical Jesus Christ Superstar back in the 70’s called “What’s the Buzz: Tell Me What’s Happening”.  You can listen to a part of it here.

In social media, it’s all about the “buzz”.

It is, in fact, the buzz that tells us “what’s happening” with your brand, with your business.  The buzz gets its fuel from good content.  When you share that content across your social media channels of choice, you start the low thrum of the buzz.  As the content gets picked up and shared, the buzz gets louder.  People start asking, what’s the buzz….tell me what’s happening.  

People are drawn to the buzz.

Create buzz and they will come.  But, the buzz MUST be created.  Shared content doesn’t just magically appear.  You need to create the content on a consistent basis so that the potential for buzz can occur.  A quick article on your website.  A few posts to your Facebook Page.  A share or three on Google+.  Keep the content rich, keep the content fresh and keep the content consistent.  And before you know it people will be asking…

What’s the buzz? Tell me what’s happening!

If you need help getting started with your buzz, let me know.  It’s what I love to do.  Email me at Claudia@SocialMediaDDS.com or fill in the little “Let’s Talk” box that has popped up in the lower right corner of your screen.

BZZZZZZZ

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Why I Love Social Media

image (13)

 

There are many reasons that I love social media.  If you follow Social Media DDS at all, you know just how passionate I am about social media and what it can do for your business and brand.

Connections!

But my favorite reason for loving social media is that social media is all about connections.  I have made so many wonderful and life changing connections through social media…some that have crossed over into my “real life” world.  One of the most satisfying aspects of Social Media DDS is the many opportunities that I have to speak to groups (usually dentists) about the potential of social media.  Just having the chance to meet interested and like-minded people, exchanging ideas and communicating about a topic that I believe so strongly in is reason enough to love social media in my opinion.  

What I love to do…

Last week, I had the honor of speaking to the Waukesha County Dental Society on social media.  My topic, Let’s Get Social, introduces people to the best way to get a social media presence started.  The event was held at the very awesome Delafield Brewhaus, a great venue for pretty much any occasion!  The enthusiasm, warmth and interest from the attendees was heartwarming.  

Any time that I can meet with people to, at the very least, get them more curious about the possibilities social media offers their brand and business is a happy day for me.  The more often that people get exposed to and less fearful of social media, the better.  Because, as I say at everyone of my seminars…

Social media is here to stay!

If you have an event that you would like me to speak at on the steps to take to make your foray into social media fun and successful, let me know.  Sharing the social media love is what I do!  Simply email me at Claudia@SocialMediaDDS.com or fill out the “Let’s Talk” box that has popped up in the lower right corner of your screen. 

I love social media…and you can too!

 

 

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Office Selfies: Sharing the Social Media Love

SocialMediaDDS Andrea the Good Witch

 

Selfies are all the rage in social media now.  And many business owners are missing a great opportunity to engage with their clients/patients/customers if they are not sharing

OFFICE SELFIES

As business owners, we take a lot of things for granted.  We either think that 

  1. People aren’t interested in what goes on in our business OR
  2. People already KNOW what is going on in our business

Assumptions 1 and 2 are incorrect!

People ARE interested in what goes on in our business.  They are especially interested in what makes us tick, what makes us real and what makes us approachable and feel like one of them.  People DO NOT already know what is going on in our business unless they can read our minds.  We need to share and engage with our clients/patients/customers and let them know what IS going on in our world.  If we don’t do that, they lose interest.  Or worse yet, they find another business that DOES share, engage and communicate.

One of the easiest and most fun ways to share the behind the scenes peeks at your office is with Office Selfies!  I’m betting that you or someone on your team has a smart phone with a camera.  And I’m also betting that there are a lot of funny, goofy and share-able activities that go on in your office that your clients/patients/customers never know about.  Without ever violating privacy issues, wouldn’t it be great to let them in on the fun?

Take that camera and snap off a few silly moments that the team is enjoying and post them to your Facebook or Twitter accounts and let the fun begin.  The Amazing Andrea of my office allowed me to share theAndrea the Good Witchpic on Facebook as well as here on Social Media DDS to encourage others to join in the Office Selfie fun! 

If you’re camera shy and need some selfie self confidence, let me know!  I am all about helping you get your selfie on!  Simply email me at Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up in the lower right corner of your screen.

SAY CHEESE!!

 

 

 

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