When its not around!
You know and I know that any good online presence requires fresh content and engagement. So, for me, the engagement part is pretty straight forward and easy. It’s the fresh content on a regular basis that gets me. You see, I’ve got this really awesome muse that inspires me with ideas and topics and fresh content.
But every once in awhile, my muse runs dry. Takes a vacation. Is on the Red Eye to who-knows-where. And when that happens…
My muse is not amusing.
So, what do I do when she leaves me high and dry? I punt. Since I know that I am not the only one that has a muse with a mind of their own, I will share some content freshening secrets with you.
- Repurpose previous posts: While you certainly have adoring fans of your brand’s online presence, you also have a lot of new eyes falling on your content so, repurposing an older post is a great way to prove that you don’t always need your muse. Simply freshen the post up again. Make sure that the content is accurate and up to date and add a few new thoughts and, “voila”…you’ve got fresh content. If you are repurposing a blog post, make sure that you acknowledge that this post is a revisit of a previous post and then create a link to the original piece.
- Create and share a funny meme that speaks to your message and audience. Memes are so easy to create. You can start here and then get your funny on. Sometimes just being silly is a lot easier than getting all serious and relevant!
- Share relevant posts: People that you respect and follow often have great posts that are germane to your brand’s message. Sharing and attributing the love is a great way to create content AND goodwill. And, who knows…your posts may be used as content when someone else’s muse takes a hike!
- Share a relevant infographic: I love a good infographic. Are they overused? Sure! But, in a pinch, a good infographic will have a lot of juicy information and keep your audience interested. And, of course…it goes without saying that you need to give attribution to the creator of the infographic with links back to their site.
I am grateful for my muse. I appreciate her creativity. But she’s fickle. And I can’t always count on her. So, for those times when my muse is NOT amusing, these are the aces up my sleeve.
If you need help when your muse leaves you high and dry, let me know. I can help. Simply email me at Claudia@SocialMediaDDS.com or fill out that pesky little “Let’s Talk” box that has popped up in the lower right corner of your screen.
Let’s be aMUSEing together!