Social Media DDS

Coaching dentists and dental professionals in the art of social media strategy

Social Media DDS - Coaching dentists and dental professionals in the art of social media strategy

Did You Know? Scheduling Your Social Media Posts

woman multitasking working on several computers

 

So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting!

Did you know?

You can schedule Facebook Page posts ahead of time.  Get your content and/or photos and links all organized and ready.  Then open up your Facebook Page and create a post and include your pics and/or links.  Then in the lower right hand corner of your post, you will see a “Post” button with a drop down menu feature.  Click on the drop down menu arrow and you will see three options…Schedule, Back Date and Save Draft.

SocialMediaDDS Scheduler on Facebook

 

Once you click on “Schedule“, you will be able to select the date and time that you want your post to show up.

SocialMediaDDS Facebook Scheduling

 

If you do this for all of the content that you created when getting organized, you can, for all intents and purposes, get your whole week of posts scheduled this way!  What a time saver!

Did you know?

There are third party apps that make scheduling a one stop all encompassing breeze.  My favorite (and I’ve tried a lot of them) has consistently been Hootsuite.  Hootsuite offers Hootsuite Free and Hootsuite Pro (for a very reasonable and nominal fee).  With Hootsuite Pro, I am able to schedule, monitor and analyze all of my social media sites.  I manage six accounts and all of their social media identities.  From this one platform, I can create a mass posting that will show up on my business Facebook Page, Google+ Page, Twitter feed, Linked In account and Business profile and even Tumblr and Instagram.SocialMediaDDS Hootsuite Scheduler

I HEART Hootsuite.  It has made my social media life organized and, dare I say it…easier!

Did you know?

If you need some guidance with the scheduling of your social media posts, I’m your woman.  Send me an email or simply fill in the little “Let’s Talk” box that has popped up in the lower right hand portion of your screen and you and I will connect.

Let’s schedule a time to talk!

 

 

 

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Did You Know? Instagram is a Social Media Game Changer

Set of drawn photo icons.

 

In keeping with the Did You Know series that shared Twitter Tips and Facebook Tips, I am going to share some tips as to how businesses can use Instagram.  Instagram is actually one of my favorite social media channels and I feel that all businesses should have an Instagram account.  Here’s why.

Did you know?

You can create an Instagram account for your business in a couple of easy steps.  First, download the Instagram app on your smart phone (iOS and Android).  Open the app and follow the step by step actions to create a new account.  Be sure to create a username that is relevant to your business or, if you have a Twitter account, use the same username for Instagram for consistency.  

Did you know?

You can link your Instagram account to your Twitter, Facebook, Tumblr, Foursquare and Flickr accounts. That way, when you take a picture or share a picture on Instagram, you have the option to share it to your other accounts….easy peasy!

Did you know?

There are over 300 million active monthly Instagram users and there have been over 30 billion photos shared with 2.5 billion likes DAILY and 70 million photos uploaded each day!  With those kinds of numbers, I have to ask you….why WOULDN’T you want to have an Instagram account?

Did you know?

You can edit, enhance and tweak your photos right in the Instagram app allowing you to create interesting and beautiful pictures.

Did you know?

People LOVE to get a “behind the scenes” peek at businesses…especially businesses they are thinking of connecting with.  Instagram allows that visual behind the scenes peek so that people can get to know you better!

Did you know?

You can repost Instagram photos that you like by using apps such as InstaRepost which gives credit to the original photo and links to their Instagram account allowing you to get some good “share” cred.

Did you know?

If you need some help in how to share the Instagram love I would be happy to help you.  Simply email me at Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up in the lower right hand side of your screen. 

Say “Cheese”!

 

 

 

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Did You Know? Facebook Tips for Your Social Media Adventure

SocialMediaDDS Did you know fb

 

Last week’s Social Media DDS post on Twitter tips for your social media adventure was a huge hit so, I thought I would continue sharing some helpful tips as you find your way through the social media jungle.  This time, I am going to focus on Facebook.

Did you know…

You need to have a personal Facebook account before you can create a Page.  Once you have a personal account, you can create as many Pages as you want.  I highly recommend that the personal Facebook account that you create your business Facebook Page from be yours or someone in your love circle.  Allowing one of your staff be the primary account for your Facebook Page is risky at best.  Creating your own personal Facebook account is fast and easy and will minimize potential problems down the road with ownership of your Page.  Trust me…

Did you know…

About 90% of the people in the United States have Facebook accounts (to be clear, this does not mean that they are all active on Facebook) and about 75% of Facebook users claim to choose their products and services based on Facebook recommendations.  So, what are you waiting for?

Did you know…

Engagement on your Facebook Page with your “Fans” will help improve your chances of showing up on your followers time line.  Make sure that you respond to the people who post on your Page and keep consistent with your posting.

Did you know…

The 411 rule is a good social media posting rule to go by.  It means that for every soft promotional post ( 1 ) and every hard promotional post ( 1 ) you create, you should post four (4) fun, non-promotional posts.  That way you don’t come across as all about self promotion, something that turns many off.

Did you know…

There are now “Call to Action” buttons available on your Facebook Page that allow you to choose from “Book Now” (my favorite), “Contact Us” (also a fave), “Use App“,  “Play Game“, “Shop Now“, “Sign Up” and “Watch Video“.  One of these will most likely be appropriate for your business and I encourage you to make use of them.

Did you know…

I am here to help you.  THIS is what I LOVE.  THIS is what I DO!  If you have any social media questions, email me at Claudia@SocialMediaDDS.com or simply fill out the “Let’s Talk” box that has popped up on your screen! 

Did you know…that you can “Like” me here?

 

 

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Did You Know? Twitter Tips for Your Social Media Adventure

SocialMediaDDS Did you know

 

I get asked so many questions about social media and Facebook and Twitter that I thought I would answer a few of the more popular ones here.  In today’s post, I will focus on Twitter.

Did you know…

Your Twitter username (the name that you use on Twitter with an @ in front of it) can have only 15 characters in it.  So, when creating your Twitter account for your business, try to come up with a name that can easily be associated with your business.  As an example, when I was setting up social media for my husband’s radio show Going Home with Tony, the name of the show has far too many characters in it for a Twitter username so I came up with @HomeWithTony …this name still speaks to the brand and yet conforms to Twitter’s rules.  

Did you know…

You have 140 characters available to you to get your message across.  That is including links to articles and/or pics that you are attaching so, be creative and concise.  You want those 140 characters to capture an audience with compelling words.

Did you know…

A great way to get people to engage with you and/or start to follow you on Twitter is to ReTweet (RT) their posts that are interesting to you. To really increase your cred, put a relevant comment ahead of the RT to show that you really found the Tweet fascinating.  

Did you know…

Staying with RTs, if you want to ReTweet something and you have to change the words a bit to make it all “fit” in the 140 characters or less criteria, you should use MT (Modified Tweet) instead of RT.  

Did you know…

When you converse with someone on Twitter and just use the @ mention, your tweet will only come up in the feeds of users who follow both you and the person you are directly Tweeting.  If you put the period (.) before the @ mention, your Tweet shows up in the feeds of all of your followers! 

There are so many more Twitter tidbits that I can talk about, but these are the questions about Twitter that I get asked most often.  If you have more Twitter questions or tidbits, simply email me at Claudia@SocialMediaDDS.com or fill in that little “Let’s Talk” box that has popped up in the lower right hand corner of your screen.

Did you know….I am grateful for your social media love!

 

 

 

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Social Media and National Dog Biscuit Day

dog waiting for reward

 

 

Did you know that today is National Dog Biscuit Day?  It is!  At least according to the website National Day Calendar.

What does National Dog Biscuit Day have to do with social media you ask?

Everything actually.  The fact that this website is entirely reliant upon social media awareness, shares and posts is an intriguing concept.  The site has no product to sell.  There is no brick and mortar version of National Day Calendar and yet…the word of mouth that social media IS keeps this website thriving and going.  A testimony to the power of social media to be sure.

But there’s more!

Sites like National Day Calendar offer you a gift!  They offer you the opportunity to post, share and engage in a completely whimsical way.  When I tell you to post to your social media channels on a regular and consistent basis, I realize that sometimes the creativity well runs dry…mine runs dry quite often. National Day Calendar and similar websites offer you a reprieve without missing a best. 

If you want some coaching in how you can mix it up with your social media posting, I’m here for you.  Simply email me at Claudia@SocialMediaDDS.com or fill in the little “Let’s Talk” box that has popped up in the lower right hand corner of your screen! Oh, and by the way, in case you are interested…

Tomorrow is National Tortilla Chip Day

 

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Fifty Shades of Grey- A Dentist Social Media Love Story

Dating! - Stift Konzept

Our relationship actually began in 2009.  I was unsure and lacked confidence at first.  Furtive and longing glances were all I allowed myself.  And then…

I took the plunge.

Carefully at first, slowly and with trepidation I began my journey into social media.  I was a novice, naive and trusting.  I found myself looking to those that were more experienced than I in the murky waters of social media.  There was so much ambiguity and yet….it seemed so clear. 

Fifty shades of grey…a dentist social media love story.

Twitter was my first experience.  Fast and robust, it shared my business love like nothing I had known before.  I met people far more experienced than I who took my virtual hand and showed me how to explore all aspects of Twitter for my business. 

Facebook lured me with her user friendly interface.

I had a Facebook account for friends and family filled with status updates that were bland and uninteresting. Until I created my first Facebook Page.  Then, life as I knew it changed.  I was bolder, braver and, yes,  I was falling in love. 

The social media love story.

Through social media, my business made connections that allowed it to grow and blossom.  Where the business was once invisible, it was now visible to all and gaining credibility and awareness.  People stopped me on the street, recognizing my avatar and my brand.  I couldn’t get enough.  I started relationships with Google+ and Instagram.  I shared my photos and my story.

This was an affair of the heart.

If you want to take the plunge with social media, let me know.  These are the kinds of affairs of the heart that move me.  Send me an email or fill in the “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  I want to help you create your very own social media love story.

This is just the beginning.

 

 

 

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Shake It Off…Social Media Malaise

dog in action to shake the water off after a bath-play

 

Somewhere between “Let It Go” and “Shake It Off” lies a whole lotta truth.  Whether it be your personal life or your business life, letting it go and shaking it off are often the best way to handle stressful situations.

Conversely, these pseudo philosophies can be applied to our own occasional general apathy and malaise.  Such is the case when we want our brand and businesses to grow but we can’t muster up enough energy to pull ourselves out of that social media malaise.

Shake it off…

Easier said than done sometimes, I know.  But, as with life, shaking off the malaise that stops us is imperative as we move forward.  Plates that are full, drama in the office and life as we know it can really stop us in our quest to improve our brand’s social media presence.  The best solution, in my opinion, is to take a step back, breathe, reset and move forward…more slowly this time.  In my experience it is usually the “too much too quickly” that scares/stops us in our journey.

Let it go…

Focus.  Stop listening to that voice that tells you “I can’t”.  Stop listening to the kind “words of advice” from well meaning friends.  Set your goals and make them achievable and then…move forward.

Malaise is just another excuse…

Don’t succumb to the easy excuses.  You can do this.  You can make your brand/business even more awesome with some social media love.  So…shake it off….let it go…do whatever it takes to keep you and your brand true to your vision.

To help you in your “Shake It Off” quest, here is a fun video done by some of my favorite people…. the Marquette University School of Dentistry ASDA (American Student Dental Association) members….SO awesome…I get moving every time I watch this video!

 

 

 

 

If you need any help at all to shake it off or let it go, I’m here for you.  Email me at  Claudia@SocialMediaDDS.com or fill in the little “Let’s Talk” box that has popped up in the lower right hand corner of your screen.

Let’s connect….that’s what people say…mmm hmmm….

 

 

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What Should I Do Next? Social Media Dilemma

What is Next Black Marker

 

Last week I wrote about how awesome it is that dentists are finally truly embracing social media and are dipping their proverbial toes into the social media stream.  One small step for social media….

One giant step for dentistry….

Your website is up and running.  You’ve made sure that you can control the content on your site and you’ve even committed to writing a blog once every other week.  You even started a Facebook Page and you post on it once a week.

Now what?

Take that confidence you’ve attained in social media and let’s kick it up a notch.  Get your brand/business on Twitter and Google+.  Let’s pump up the engagement across your social media channels so that you get more visibility and more people become aware of your awesomeness.  And always remember….

Social Media is nothing without engagement

One of my personal pet peeves is a social media presence with little to no engagement so that all the brand does is promote itself.  Don’t let social media become just a billboard for your promotions. Interact with your followers.  Keep it light and real.  Respond to mentions with gratitude and sincerity.  The more you engage as a real person, the more credibility you attain.  

If you need some guidance as you increase your social media engagement, let me know.  I love to work with people who are loving social media.  Simply email me or fill in that “Let’s Talk” box that has popped up in the lower right hand corner of your screen. 

Let’s make social media magic happen!

 

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Dentists Using Social Media

Social media

 

Finally, it’s beginning to happen with more regularity.  Dentist are using social media more often and more consistently.

And I couldn’t be happier!

You know how I know that more and more dentists are using social media? From the questions that I get asked when I speak at dental groups on “Let’s Get Social”.  The dental groups that I spoke to a few years ago were largely unfamiliar with most aspects of social media.  AND the general feeling was that social media was just a fad.

Not anymore!

When I speak to dental groups now, the questions are completely different.  They are questions that speak to knowledge about the subject but they are seeking “fine tuning”.  Most dental groups that I speak to now have about 60-75% of the participants having a website and participating in at least one social media platform, if only occasionally.  The questions now mostly revolve around time management issues, starting a blog and organizational tools to make posting easier.

I am so proud of my colleagues!

If nothing else, I think the dental industry not only accepts that social media marketing is not just a fad, they are actually embracing social media!  I love speaking to groups about social media now more than ever.  My audience is more social media savvy and they are interested in what they can do to make their social media presence more robust.  I am no longer fighting to make the point that social media works.  I am now collaborating with my colleagues to make their experience more positive.

And I love it!

If you need some social media tweaking, let me know…it’s what I love to do.  Simply email me or fill out that “Let’s Talk” box that has popped up on the lower right hand corner of your screen.

Social media rocks!

 

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Smelling Like a Rose – Using an Email Scheduler

Red rose on white

I see rants every day on Facebook or Twitter.  I’m sure you do too.  Most often, I ignore them.  I chalk them up to the rant-er having a bad day and needs to let off some steam. But occasionally, the rant hits home.

This rant made me think.

Emails are such an important way to communicate with our customers, clients, vendors, friends and family.  We’d be lost without it.  We check our emails during the day.  We check our emails when we get home.  We check our emails before turning in for the night.  We check our emails when we wake up.  Sometimes we check our emails when we can’t sleep in the middle of the night.  We check our emails because we CAN.  And that has become a problem.

What if we need to take a break?

The rant that made me think was from a woman in social media that I have a great deal of respect for.  She is one of the hardest working women that I know.  She has a great following and it’s because she is always there for her audience…she knows the power of engagement and she uses it to the benefit of her brand and her audience.  She finally had a chance to take a much needed and well deserved vacation so she set her email to auto respond that she was out of town and, well, you can probably guess what happened.

People continued to email her anyway!

So, here’s the thing.  As a serial email-er, I know that it sometimes happens that my best and most creative emails come to me on Sundays or holidays or the middle of the night.  I don’t want to lose my mojo so I write those emails.  I let the magic happen.  BUT….

I don’t send emails when it is not the right time.

I SCHEDULE my emails.  There are some fantastic third party apps for Gmail users like me that allow you to schedule your emails so that you can write your little heart out at 3AM and make it look like you sent the brilliance at 9AM.  Two of the most popular apps that allow this automagic brilliance are Streak (my fave) and Boomerang.  Not only can I schedule the sending of my emails, with Streak I can “snooze” emails that are sent to me to re-arrive in my inbox at a better ore more appropriate time for me to read.  AND, my favorite aspect of Streak is that I can see if my emails have been read!  How awesome is THAT!?!

Smelling like a rose!

With email schedulers, you demonstrate respect for your email recipients.  If you’ve been notified that Jane Smith is on vacation until next week, schedule that email to arrive next week.  If you are getting all of your emails done in one sitting on Sunday morning at 6 AM, you might want to make it look like they were written on Monday morning at 9 and have them scheduled accordingly.  

If you have any questions about scheduling emails and the apps that make that happen, email me (anytime!!)  at Claudia@SocialMediaDDS.com or fill in that “Let’s Talk” box that has popped up in the lower right hand corner of your screen.

 

 

 

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