Social Media DDS

Coaching dentists and dental professionals in the art of social media strategy

Social Media DDS - Coaching dentists and dental professionals in the art of social media strategy

Sometimes Even a Bad Decision is Better Than No Decision

two roads, road sign ahead with arrows blue sky background



Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.  

And yet…

Sometimes even a bad decision is better than no decision.  Haven’t you found that to be true in life?  Standing there with your hands in your pocket afraid to make a move usually turns out to be a worse option than making the wrong decision.  And you know why?

Wrong decisions can usually be turned into right decisions.

When you are hemming and hawing about what to do with your business with regards to social media, you are doing nothing.  Hemming and hawing does not count as a decision.  Deciding to take on 10 social media platforms may be a “bad” decision when you are just starting out but, at least it is a decision.  And, here’s the good news.  You can change your strategy once you realize you may have bit off more than you can chew.  

Hope is not a strategy.

I have a very wise son-in-law who quotes this phrase from Rudy Giuliani all of the time.  In fact, I can now tell from the glint in his eyes when “Hope is not a strategy” will be spoken in the next sentence.  And, you know what, Rudy and my son-in-law are right?

Wishing and hoping and thinking and praying,

Planning and dreaming to make the right choice

It won’t get you into success…..

Make those bad decisions and learn.

Take a risk.  Hold your nose and jump in with both feet.  It’s not going to hurt you…in fact, it’s going to make you stronger and braver.  Bad decisions are teachers.  No decision does nothing.

Let’s learn together

If you are still afraid to make that first social media decision for your business, let me help!  Email me at Claudia or fill out that pesky little “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  

I promise that your decisions will empower you!






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Desperate Posts: Social Media Shame

Woman chained to computer


I’ve tried to commit to one doing one blog post a week for Social Media DDS.  There have been a few blog post omissions but for the most part, I have honored that commitment.  

But to what end?

When I review the blog posts that I have published over the past couple of years, there are definitely some cringe-able posts that I probably should not have published.  And I know exactly what happened to generate those posts.  I guilted myself into creating when the creativity juices were just not flowing or I just wasn’t into it.  And so…

I compromised quality because of desperation.

I have an awesome audience for which I am ever grateful and this awesome audience has come to rely on my posting to my blog every week.  I feel that I shouldn’t let them down because, in doing so, I am letting myself down.  I struggle with this dilemma and the outcome is often a less than post-worthy article.  So, what is the answer?

Cut yourself some slack.

Do I preach constantly about creating a social media schedule and sticking to it?  I do!  And do I preach constantly about generating fresh and relevant content on a regular basis? I do!  But you know what else I preach?  Loving what you do.  And if you don’t feel the love, then give yourself a break.

There is no shame in giving yourself a break.

Create that social media schedule.  Delegate when necessary.  Be consistent. Generate fresh and relevant content.  But always, always be kind to yourself.  If your muse is taking a leave of absence, then focus on some other aspect of your business and let her be for awhile.  She’ll be back.  And meanwhile, you won’t have to resort to desperate posts. 

What I can do for you.

Do you need some encouragement that you are doing the right thing?  I’m a great listener and I’ve got your back.  Just email me at or fill out the “Let’s Talk” box that has popped up in the lower right portion of your screen.

Virtual reassurance is coming your way!



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Spring Break Social Media Style

Rose Glow


In the Midwest, we generally need all of the help we can get to really feel the “spring love”.  The weather is sketchy at best and continues to tease us with bursts of warm weather and then torment us with rain, sleet and yes, even snow.

Get to the point Claudia!

Social media can help you as you and your business find your way out of the winter doldrums and into springs welcome embrace. 

Here’s how.

  • Get people involved: Tap into your social media audience and ask them to share their spring break pics.  Let them know that living vicariously takes away some of the sting of lingering winter
  • Post pics of peeks of spring: People feel a sense of hope when they see tulips poking through the cold soil or days when jackets aren’t part of the dress code.
  • Share memes: We love to find solace in the fact that we are all experiencing the frustration of an unrelenting winter and there are plenty of memes that reflect our impatience.  


ParkRidgeDDS Spring Cleaning Meme



I promise that the warmth of spring is on its way…sometime.  Meanwhile, make the most of it with your business social media presence.  Find the humor in the situation and laugh and share.  It’s good for business.  If you need some spring break inspiration, I’m here for you.  Email me at or fill in the “Let’s Talk” box that has popped up in the lower right corner of your screen. 

Spring break rocks!




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Social Media Best Times to Post


SocialMediaDDS time

I must get asked about the best times to post to your social media channels at every event I attend.  I never did the analysis myself and relied on bits and pieces of information that I have gleaned over the years along with actual experience.  But recently I came across this awesome infographic that puts all of the best times to post right out there in logical order even including the worse times to post!  This infographic brilliance comes from Aisling Clare Niestroy and I found it on Daily Infographic, a great resource for finding infographics about almost any topic!  

If you would like some help in figuring the whole social media thing out, including the best times to post, I’m here for you.  You can email me at or simply fill out the “Let’s Talk” box that has popped up in the lower right hand corner of your screen!


SocialMediaDDS Infographic















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Did You Know? Scheduling Your Social Media Posts

woman multitasking working on several computers


So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting!

Did you know?

You can schedule Facebook Page posts ahead of time.  Get your content and/or photos and links all organized and ready.  Then open up your Facebook Page and create a post and include your pics and/or links.  Then in the lower right hand corner of your post, you will see a “Post” button with a drop down menu feature.  Click on the drop down menu arrow and you will see three options…Schedule, Back Date and Save Draft.

SocialMediaDDS Scheduler on Facebook


Once you click on “Schedule“, you will be able to select the date and time that you want your post to show up.

SocialMediaDDS Facebook Scheduling


If you do this for all of the content that you created when getting organized, you can, for all intents and purposes, get your whole week of posts scheduled this way!  What a time saver!

Did you know?

There are third party apps that make scheduling a one stop all encompassing breeze.  My favorite (and I’ve tried a lot of them) has consistently been Hootsuite.  Hootsuite offers Hootsuite Free and Hootsuite Pro (for a very reasonable and nominal fee).  With Hootsuite Pro, I am able to schedule, monitor and analyze all of my social media sites.  I manage six accounts and all of their social media identities.  From this one platform, I can create a mass posting that will show up on my business Facebook Page, Google+ Page, Twitter feed, Linked In account and Business profile and even Tumblr and Instagram.SocialMediaDDS Hootsuite Scheduler

I HEART Hootsuite.  It has made my social media life organized and, dare I say it…easier!

Did you know?

If you need some guidance with the scheduling of your social media posts, I’m your woman.  Send me an email or simply fill in the little “Let’s Talk” box that has popped up in the lower right hand portion of your screen and you and I will connect.

Let’s schedule a time to talk!




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Did You Know? Instagram is a Social Media Game Changer

Set of drawn photo icons.


In keeping with the Did You Know series that shared Twitter Tips and Facebook Tips, I am going to share some tips as to how businesses can use Instagram.  Instagram is actually one of my favorite social media channels and I feel that all businesses should have an Instagram account.  Here’s why.

Did you know?

You can create an Instagram account for your business in a couple of easy steps.  First, download the Instagram app on your smart phone (iOS and Android).  Open the app and follow the step by step actions to create a new account.  Be sure to create a username that is relevant to your business or, if you have a Twitter account, use the same username for Instagram for consistency.  

Did you know?

You can link your Instagram account to your Twitter, Facebook, Tumblr, Foursquare and Flickr accounts. That way, when you take a picture or share a picture on Instagram, you have the option to share it to your other accounts….easy peasy!

Did you know?

There are over 300 million active monthly Instagram users and there have been over 30 billion photos shared with 2.5 billion likes DAILY and 70 million photos uploaded each day!  With those kinds of numbers, I have to ask you….why WOULDN’T you want to have an Instagram account?

Did you know?

You can edit, enhance and tweak your photos right in the Instagram app allowing you to create interesting and beautiful pictures.

Did you know?

People LOVE to get a “behind the scenes” peek at businesses…especially businesses they are thinking of connecting with.  Instagram allows that visual behind the scenes peek so that people can get to know you better!

Did you know?

You can repost Instagram photos that you like by using apps such as InstaRepost which gives credit to the original photo and links to their Instagram account allowing you to get some good “share” cred.

Did you know?

If you need some help in how to share the Instagram love I would be happy to help you.  Simply email me at or fill in that little “Let’s Talk” box that has popped up in the lower right hand side of your screen. 

Say “Cheese”!




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Did You Know? Facebook Tips for Your Social Media Adventure

SocialMediaDDS Did you know fb


Last week’s Social Media DDS post on Twitter tips for your social media adventure was a huge hit so, I thought I would continue sharing some helpful tips as you find your way through the social media jungle.  This time, I am going to focus on Facebook.

Did you know…

You need to have a personal Facebook account before you can create a Page.  Once you have a personal account, you can create as many Pages as you want.  I highly recommend that the personal Facebook account that you create your business Facebook Page from be yours or someone in your love circle.  Allowing one of your staff be the primary account for your Facebook Page is risky at best.  Creating your own personal Facebook account is fast and easy and will minimize potential problems down the road with ownership of your Page.  Trust me…

Did you know…

About 90% of the people in the United States have Facebook accounts (to be clear, this does not mean that they are all active on Facebook) and about 75% of Facebook users claim to choose their products and services based on Facebook recommendations.  So, what are you waiting for?

Did you know…

Engagement on your Facebook Page with your “Fans” will help improve your chances of showing up on your followers time line.  Make sure that you respond to the people who post on your Page and keep consistent with your posting.

Did you know…

The 411 rule is a good social media posting rule to go by.  It means that for every soft promotional post ( 1 ) and every hard promotional post ( 1 ) you create, you should post four (4) fun, non-promotional posts.  That way you don’t come across as all about self promotion, something that turns many off.

Did you know…

There are now “Call to Action” buttons available on your Facebook Page that allow you to choose from “Book Now” (my favorite), “Contact Us” (also a fave), “Use App“,  “Play Game“, “Shop Now“, “Sign Up” and “Watch Video“.  One of these will most likely be appropriate for your business and I encourage you to make use of them.

Did you know…

I am here to help you.  THIS is what I LOVE.  THIS is what I DO!  If you have any social media questions, email me at or simply fill out the “Let’s Talk” box that has popped up on your screen! 

Did you know…that you can “Like” me here?



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Did You Know? Twitter Tips for Your Social Media Adventure

SocialMediaDDS Did you know


I get asked so many questions about social media and Facebook and Twitter that I thought I would answer a few of the more popular ones here.  In today’s post, I will focus on Twitter.

Did you know…

Your Twitter username (the name that you use on Twitter with an @ in front of it) can have only 15 characters in it.  So, when creating your Twitter account for your business, try to come up with a name that can easily be associated with your business.  As an example, when I was setting up social media for my husband’s radio show Going Home with Tony, the name of the show has far too many characters in it for a Twitter username so I came up with @HomeWithTony …this name still speaks to the brand and yet conforms to Twitter’s rules.  

Did you know…

You have 140 characters available to you to get your message across.  That is including links to articles and/or pics that you are attaching so, be creative and concise.  You want those 140 characters to capture an audience with compelling words.

Did you know…

A great way to get people to engage with you and/or start to follow you on Twitter is to ReTweet (RT) their posts that are interesting to you. To really increase your cred, put a relevant comment ahead of the RT to show that you really found the Tweet fascinating.  

Did you know…

Staying with RTs, if you want to ReTweet something and you have to change the words a bit to make it all “fit” in the 140 characters or less criteria, you should use MT (Modified Tweet) instead of RT.  

Did you know…

When you converse with someone on Twitter and just use the @ mention, your tweet will only come up in the feeds of users who follow both you and the person you are directly Tweeting.  If you put the period (.) before the @ mention, your Tweet shows up in the feeds of all of your followers! 

There are so many more Twitter tidbits that I can talk about, but these are the questions about Twitter that I get asked most often.  If you have more Twitter questions or tidbits, simply email me at or fill in that little “Let’s Talk” box that has popped up in the lower right hand corner of your screen.

Did you know….I am grateful for your social media love!




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Social Media and National Dog Biscuit Day

dog waiting for reward



Did you know that today is National Dog Biscuit Day?  It is!  At least according to the website National Day Calendar.

What does National Dog Biscuit Day have to do with social media you ask?

Everything actually.  The fact that this website is entirely reliant upon social media awareness, shares and posts is an intriguing concept.  The site has no product to sell.  There is no brick and mortar version of National Day Calendar and yet…the word of mouth that social media IS keeps this website thriving and going.  A testimony to the power of social media to be sure.

But there’s more!

Sites like National Day Calendar offer you a gift!  They offer you the opportunity to post, share and engage in a completely whimsical way.  When I tell you to post to your social media channels on a regular and consistent basis, I realize that sometimes the creativity well runs dry…mine runs dry quite often. National Day Calendar and similar websites offer you a reprieve without missing a best. 

If you want some coaching in how you can mix it up with your social media posting, I’m here for you.  Simply email me at or fill in the little “Let’s Talk” box that has popped up in the lower right hand corner of your screen! Oh, and by the way, in case you are interested…

Tomorrow is National Tortilla Chip Day


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Fifty Shades of Grey- A Dentist Social Media Love Story

Dating! - Stift Konzept

Our relationship actually began in 2009.  I was unsure and lacked confidence at first.  Furtive and longing glances were all I allowed myself.  And then…

I took the plunge.

Carefully at first, slowly and with trepidation I began my journey into social media.  I was a novice, naive and trusting.  I found myself looking to those that were more experienced than I in the murky waters of social media.  There was so much ambiguity and yet….it seemed so clear. 

Fifty shades of grey…a dentist social media love story.

Twitter was my first experience.  Fast and robust, it shared my business love like nothing I had known before.  I met people far more experienced than I who took my virtual hand and showed me how to explore all aspects of Twitter for my business. 

Facebook lured me with her user friendly interface.

I had a Facebook account for friends and family filled with status updates that were bland and uninteresting. Until I created my first Facebook Page.  Then, life as I knew it changed.  I was bolder, braver and, yes,  I was falling in love. 

The social media love story.

Through social media, my business made connections that allowed it to grow and blossom.  Where the business was once invisible, it was now visible to all and gaining credibility and awareness.  People stopped me on the street, recognizing my avatar and my brand.  I couldn’t get enough.  I started relationships with Google+ and Instagram.  I shared my photos and my story.

This was an affair of the heart.

If you want to take the plunge with social media, let me know.  These are the kinds of affairs of the heart that move me.  Send me an email or fill in the “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  I want to help you create your very own social media love story.

This is just the beginning.




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