One of my favorite things about my business is that I have an opportunity to meet so many fabulous and really smart people. Recently I was talking to Stephanie from Ashburn Children’s Dentistry and she asked me a great question…one of those questions whose answer we tend to take for granted. I realized that this was a very important topic to discuss here on Social Media DDS. So what did Stephanie ask me?
Where do you get images for your posts?
There are quite a few reputable stock image sites for us to choose from and I will discuss three of them here.
- iStock Photo is a popular site for stock images. iStock Photo is part of the Getty Images family (more on Getty Images later). iStock Photo has an image gallery of countless photos, illustrations and videos. These are royalty-free images which means that once you purchase them, you can use them multiple times. You have two payment options with iStock Photo. You can purchase credits. Each image carries with it a certain credit value that has been pre-determined by iStock Photo. The other payment option is to purchase a package. The package option is good if you use more than 250 images a month, otherwise the credit option (which comes out to roughly $1.65/credit) is what I use.
- Fotolia is another stock image site. Fotolia is slightly less expensive than iStock Photo but the quality and selection is slightly less than iStock Photo as well. That said, for my purposes, Fotolia has more than enough acceptable images for my posts. Again, the payment option involves either purchasing a number of credits ( which come out to roughly $1.30/credit) or purchasing a monthly subscription (anywhere from $25/month-$800/month). Fotolia has been my go-to stock image site. Like iStock Photo, the images are royalty-free so that once you have purchased the image, it is yours to use whenever you like.
- Getty Images is one of the largest stock image sites. It partnered up with iStock Photo back in 2006 and so between theses two companies, they have the largest market share of stock images. The images are royalty-free and like iStock Photo and Fotolia, you can purchase the images by subscription or by credits. The big news with Getty Images though is that this past March, they created a third option for sharing images. You can now embed certain Getty Images onto your website at no cost to you. In other words, you can use certain images for free. That said, by using an embed code, Getty Images is still maintaining ultimate control over the photos. You can read more about this innovative and intriguing concept in Colin Daileda’s article in Mashable.
These three stock image websites give you many options as well as many images to chose from. When posting content to your website or to any of your social media channels, it is highly recommended that you add a relevant image to your post. Images draw attention and create interest in your content. It is imperative that the images you use are either ones that you have created yourself or that you have purchased through a recognized stock image website…preferably royalty-free so that you can use the image multiple times as you desire.
If you have any questions about how images can enhance your online presence or how to obtain relevant images for your posts, you just know I love this topic! So drop me an email at Claudia@SocialMediaDDS.com or fill in the “Let’s Talk” box that has popped up on the bottom right of your screen.