Social Media DDS

Coaching dentists and dental professionals in the art of social media strategy

Social Media DDS - Coaching dentists and dental professionals in the art of social media strategy

Why Melissa Etheridge is My Hero



So, last night I had the privilege of seeing the fabulous Melissa Etheridge in concert at Door Community Auditorium in beautiful Door County Wisconsin.  Door Community Auditorium is a medium sized venue that packs a wallop of acoustical brilliance into every production.  And Melissa Etheridge’s concert was a prime example of that acoustical brilliance.

Melissa Etheridge is my hero.

The concert opened with the rich strum of her guitar that was heard before we saw Melissa and the fun began.  I go to lots of concerts and performances so why is Melissa Etheridge my hero?  Because her passion for what she does enables her to make her “work” fun.  `

Solo or as part of a team

This particular part of her tour was Melissa’s “solo” This is M.E.concert.  That means there were no other “team” members (aka band) present to back her up.  That didn’t stop Melissa…in fact it inspired her to utilize technology to incorporate rhythm, harmony and back up guitar into her music.  With some magical technological sleight of hand, her audience was entertained by a full “band” accompanying Melissa’s amazing songs. This was her last “solo” performance on her tour and tomorrow, she re-joins her “team” and continues to share the Melissa Etheridge creativity.

My take-away

 If you love what you are doing, it is never “work”.  Your passion will give you the fuel to make it on your own or with the back up of a team.  The energy comes from within and generates enthusiasm from your audience.  Whether you are having a day where you need to fly solo or if it’s a day with the support of a well tuned team, loving what you do will give you what you need to succeed.

I’m here for you

If you need some tips on how to fly solo and make it work, let me know.  I love helping people realize their strengths.  Email me at or fill out the “Let’s Talk” box that has popped up in the lower right hand corner of your screen.

I leave you with this…


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Best Compliment Ever!

Praise Positive Reviews and Comments

I’m a lucky girl.  I get compliments from my love-circle all of the time. And I’m over the moon happy about them…they mean the world to me.  But, I’m going to let you in on a little secret.  I’ve received even more powerful compliments than those given to me by my love circle. In fact, I’ve received the

Best compliment ever

I have the honor of working with business and brand owners coaching them as they venture into the social media world.  Some need more coaching than others but, always it’s a joy and a privilege to work with these enthusiastic people.  And after our conversations, when I’m back in my day to day life and I am scrolling through my Facebook, Twitter, Google+ and Instagram time lines and I see my clients posts, I am ecstatic!  They listened….they heard….and, most important, they took action!  This, to me, is the best compliment that you can pay me.

Building trust

When you create a working relationship with someone, or any relationship for that matter, the best foundation to build from is always trust.  When business connections trust each other, the ability to facilitate learning and acceptance is so much more effective.  I can talk all day long until I am blue in the face about the power of social media as part of your marketing strategy.  But it won’t resonate with you at all if you don’t trust me.  Once trust is established, the door swings wide open to allow the flow of communication.  

Keep the door open

When I am working with clients, I want them to know, more than anything, that my door is always open to them.  Always.  It’s an important message to convey.  If clients think your relationship is “one and done” or that each time they call with a question, the time clock is ticking, communication is not encouraged and the door slams shut.  I found an interesting secret just by accident.  If you encourage your clients to call you anytime with any questions, they actually respect you and tend not to abuse that privilege.  I know it seems counter intuitive but I believe it is just the comforting knowledge that they CAN call you that makes them feel better and in an odd way, more capable.

Call me

No really!  Call me.  My door is always wide open and I’m all about building trust.  But mostly, it’s the biggest compliment you can give to me because it means that you “listened” and understood what I’ve been sharing here.  So, email me at or fill out that little “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  Let’s figure out how I can help you with your social media journey!

Thank you!


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Should I Stay or Should I Go

Go or Stay concept with three red dice on a white background.

There have been days that I just want to chuck it all and throw in the social media towel.  Yes, even someone who teaches brands and businesses how to use social media has those days.

Should I stay or should I go?

That’s really the question isn’t it?  Should I stick it out and stay with a proven digital marketing strategy or should I give it up because I am not getting immediate results?  


Don’t feel offended.  I often have to remind myself that I need to be patient.  Results don’t happen overnight.  They don’t even happen in the first month. They only happen when you nurture your social media presence and give it the content that it so richly deserves as a regular diet.  And, like any healthy plan in life, it takes time.  


If you’ve been using a social media strategy for a few months and you see no results, it may not be the social media but it may be the strategy.  Stop and re-evaluate.  If you’ve been using Google+ as your go-to social media platform and nothing seems to be happening, consider changing it up a bit.  Continue on Google+ but add Facebook to the mix.  Each time you post to Google+, post the same or similar post to Facebook.  Do that for a few months and see the results.  Tweak.  Adjust. Enhance. And above all…


Don’t forget my mantra….it’s SOCIAL media not STAGNANT media.  Be social.  Engage with your audience.  Only one person commented on your Facebook post?  That is GREAT!  Engage with them.  Make them feel special.  Ask them a follow up question.  Keep the conversation going.  Before long, you will see an upward spike in your activity because…you are ENGAGING!

Don’t go!

If you are frustrated, I understand.  You can reach out to me and I will give you reassurance.  But, whatever you do, don’t go.  Social media is a powerful tool in your marketing armamentarium.  But there is no absolute right or wrong and, for some, that can be frustrating.  It is a game of trial and error.  And, with each error, you have learned another powerful lesson.  Remember, social media gives you the ability to reach audiences that you never thought were possible to reach.  Use your power wisely.


If you need some further encouragement, let me know.  It’s what I am here for.  It’s what I love to do.  Simply send me an email at or fill out the “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  I’d love to connect.

Should I stay or should I go….


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Follow Me Where I Go

follow me

I used to perform in coffee houses back in the day. It’s true!  My fantasy at that time was to become a world famous folk singer.  During those frequent daydreaming moments, I still imagine getting up on a stage in a small venue with my guitar and a few musical friends and perform.  


So what does that have to do with social media you ask?  Well, not a whole lot except that one of my favorite John Denver songs was “Follow Me”.  I was listening to the words the other day and was struck by how applicable most of the lyrics were to our social media quest to connect, like, follow and support.  

There’s a lot of responsibility embedded in those simple words “Follow Me”.

“Follow me where I go, what I do and who I know…make it part of you to be a part of me.”  As business owners who are on a daily quest to grow their brand, we ask people, customers, potential customers, friends and family to follow us wherever we go on our brand journey.  To trust us and to take our proverbial hand as we promise to take care of you as only our business/brand can do.  It’s a huge responsibility for us as business owners to put ourselves out there in front of the virtual world and promise that we won’t let our “followers” down.  

Like me…love me…follow me.

Don’t be glib when you ask people to like, love and follow your brand.  Understand the depth of your request.  Your audience trusts you and your brand so understand the message that you are trying to convey and make sure that you can live up to it’s intent.  Make sure that you can deliver what you promise when you ask the virtual world to follow you.

Take my hand and I will follow you.

If you need some encouragement when figuring out how to be true to your brand, let me help.  It’s what I do!  Simply email me at or fill in the “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  I will follow you!

Here’s the John Denver song that inspired today’s post! Enjoy!

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Mobile-geddon: Bring it On

Responsive web design

Just before April 21, 2015 many people with websites for their businesses were quaking in fear and uncertainty because “mobile-geddon” was approaching.

What is mobile-geddon?

In the past Google has put more emphasis was placed on desk top search queries than on mobile (specifically smartphones) search queries.  Because more people are using their mobile devices to do their searches, Google has chosen to put more importance on the mobile platform than on the desk top platform when it comes to search queries and results.

What does that mean for you?

As a business with a website (you DO have a website don’t you? If not, read this) you will want to know if your site is mobile friendly.  Since more people are looking for you on their smartphones, it makes sense that you want your site to be easy to understand and to have the information that they need right at their finger tips with a responsive web design.  If you’ve updated your website in the last few years, there is a good chance that your site has a responsive web design and is mobile friendly.  If, however, its been some time since you last updated your site, you may not be so mobile friendly.

How do I find out if my website is mobile friendly?

Google has made it easy for us to find out if our websites are mobile friendly or not.  By going to their Mobile-Friendly Test Page, you can enter your website URL and see what Google thinks.  Based on the results, Google will then share some suggestions as to how you can get on the road to mobile friendliness.

Where is this test site?

You can test your website here...

Still not sure what to do?

I’d be happy to help you.  Simply email me at or fill out the “Let’s Talk” box that has popped up in the lower right hand corner of your screen and let me walk you through the mobile friendly process!

You don’t scare us mobile-geddon!

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Sometimes Even a Bad Decision is Better Than No Decision

two roads, road sign ahead with arrows blue sky background



Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.  

And yet…

Sometimes even a bad decision is better than no decision.  Haven’t you found that to be true in life?  Standing there with your hands in your pocket afraid to make a move usually turns out to be a worse option than making the wrong decision.  And you know why?

Wrong decisions can usually be turned into right decisions.

When you are hemming and hawing about what to do with your business with regards to social media, you are doing nothing.  Hemming and hawing does not count as a decision.  Deciding to take on 10 social media platforms may be a “bad” decision when you are just starting out but, at least it is a decision.  And, here’s the good news.  You can change your strategy once you realize you may have bit off more than you can chew.  

Hope is not a strategy.

I have a very wise son-in-law who quotes this phrase from Rudy Giuliani all of the time.  In fact, I can now tell from the glint in his eyes when “Hope is not a strategy” will be spoken in the next sentence.  And, you know what, Rudy and my son-in-law are right?

Wishing and hoping and thinking and praying,

Planning and dreaming to make the right choice

It won’t get you into success…..

Make those bad decisions and learn.

Take a risk.  Hold your nose and jump in with both feet.  It’s not going to hurt you…in fact, it’s going to make you stronger and braver.  Bad decisions are teachers.  No decision does nothing.

Let’s learn together

If you are still afraid to make that first social media decision for your business, let me help!  Email me at Claudia or fill out that pesky little “Let’s Talk” box that has popped up in the lower right hand corner of your screen.  

I promise that your decisions will empower you!






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Desperate Posts: Social Media Shame

Woman chained to computer


I’ve tried to commit to one doing one blog post a week for Social Media DDS.  There have been a few blog post omissions but for the most part, I have honored that commitment.  

But to what end?

When I review the blog posts that I have published over the past couple of years, there are definitely some cringe-able posts that I probably should not have published.  And I know exactly what happened to generate those posts.  I guilted myself into creating when the creativity juices were just not flowing or I just wasn’t into it.  And so…

I compromised quality because of desperation.

I have an awesome audience for which I am ever grateful and this awesome audience has come to rely on my posting to my blog every week.  I feel that I shouldn’t let them down because, in doing so, I am letting myself down.  I struggle with this dilemma and the outcome is often a less than post-worthy article.  So, what is the answer?

Cut yourself some slack.

Do I preach constantly about creating a social media schedule and sticking to it?  I do!  And do I preach constantly about generating fresh and relevant content on a regular basis? I do!  But you know what else I preach?  Loving what you do.  And if you don’t feel the love, then give yourself a break.

There is no shame in giving yourself a break.

Create that social media schedule.  Delegate when necessary.  Be consistent. Generate fresh and relevant content.  But always, always be kind to yourself.  If your muse is taking a leave of absence, then focus on some other aspect of your business and let her be for awhile.  She’ll be back.  And meanwhile, you won’t have to resort to desperate posts. 

What I can do for you.

Do you need some encouragement that you are doing the right thing?  I’m a great listener and I’ve got your back.  Just email me at or fill out the “Let’s Talk” box that has popped up in the lower right portion of your screen.

Virtual reassurance is coming your way!



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Spring Break Social Media Style

Rose Glow


In the Midwest, we generally need all of the help we can get to really feel the “spring love”.  The weather is sketchy at best and continues to tease us with bursts of warm weather and then torment us with rain, sleet and yes, even snow.

Get to the point Claudia!

Social media can help you as you and your business find your way out of the winter doldrums and into springs welcome embrace. 

Here’s how.

  • Get people involved: Tap into your social media audience and ask them to share their spring break pics.  Let them know that living vicariously takes away some of the sting of lingering winter
  • Post pics of peeks of spring: People feel a sense of hope when they see tulips poking through the cold soil or days when jackets aren’t part of the dress code.
  • Share memes: We love to find solace in the fact that we are all experiencing the frustration of an unrelenting winter and there are plenty of memes that reflect our impatience.  


ParkRidgeDDS Spring Cleaning Meme



I promise that the warmth of spring is on its way…sometime.  Meanwhile, make the most of it with your business social media presence.  Find the humor in the situation and laugh and share.  It’s good for business.  If you need some spring break inspiration, I’m here for you.  Email me at or fill in the “Let’s Talk” box that has popped up in the lower right corner of your screen. 

Spring break rocks!




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Social Media Best Times to Post


SocialMediaDDS time

I must get asked about the best times to post to your social media channels at every event I attend.  I never did the analysis myself and relied on bits and pieces of information that I have gleaned over the years along with actual experience.  But recently I came across this awesome infographic that puts all of the best times to post right out there in logical order even including the worse times to post!  This infographic brilliance comes from Aisling Clare Niestroy and I found it on Daily Infographic, a great resource for finding infographics about almost any topic!  

If you would like some help in figuring the whole social media thing out, including the best times to post, I’m here for you.  You can email me at or simply fill out the “Let’s Talk” box that has popped up in the lower right hand corner of your screen!


SocialMediaDDS Infographic















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Did You Know? Scheduling Your Social Media Posts

woman multitasking working on several computers


So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting!

Did you know?

You can schedule Facebook Page posts ahead of time.  Get your content and/or photos and links all organized and ready.  Then open up your Facebook Page and create a post and include your pics and/or links.  Then in the lower right hand corner of your post, you will see a “Post” button with a drop down menu feature.  Click on the drop down menu arrow and you will see three options…Schedule, Back Date and Save Draft.

SocialMediaDDS Scheduler on Facebook


Once you click on “Schedule“, you will be able to select the date and time that you want your post to show up.

SocialMediaDDS Facebook Scheduling


If you do this for all of the content that you created when getting organized, you can, for all intents and purposes, get your whole week of posts scheduled this way!  What a time saver!

Did you know?

There are third party apps that make scheduling a one stop all encompassing breeze.  My favorite (and I’ve tried a lot of them) has consistently been Hootsuite.  Hootsuite offers Hootsuite Free and Hootsuite Pro (for a very reasonable and nominal fee).  With Hootsuite Pro, I am able to schedule, monitor and analyze all of my social media sites.  I manage six accounts and all of their social media identities.  From this one platform, I can create a mass posting that will show up on my business Facebook Page, Google+ Page, Twitter feed, Linked In account and Business profile and even Tumblr and Instagram.SocialMediaDDS Hootsuite Scheduler

I HEART Hootsuite.  It has made my social media life organized and, dare I say it…easier!

Did you know?

If you need some guidance with the scheduling of your social media posts, I’m your woman.  Send me an email or simply fill in the little “Let’s Talk” box that has popped up in the lower right hand portion of your screen and you and I will connect.

Let’s schedule a time to talk!




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