I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week. Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, I was reminded of something that I tend to take for granted. And that is…
When does social media become stagnant media?
The scenario that I see most often when speaking to business owners in any industry is an initial gung-ho like excitement and enthusiasm for getting involved in social media and creating a robust online presence for the first few weeks (sometimes months) followed by extreme quiet.
And, I get it! I really do!
After attending a compelling presentation on the powerful potential that social media offers businesses for their marketing strategy, we are often left with what I have always called that Kai High. No, I didn’t make this term up. The first time I heard it was when my son came back from a Kairos retreat while in high school and explained that Kai High was the feeling one gets after experiencing a Kairos retreat. I loved that term and I find that it is applicable to many of those life experiences that give us a sense of empowerment and a strong “can-do” feeling. The trick is to figure out how we can keep that Kai High feeling going so that, once we get up and running online, for instance, we don’t slack off and let the social become stagnant.
How can you keep social media from becoming stagnant media?
- Engagement: A simple word with a powerful outcome. Inherent to the word “social” is the implication of engagement. When your business/brand has an online presence, it opens itself up to the potential for engaging with your audience. Ted Rubin reminds us that social media is about the “Return on Relationship” it is about listening, making it about your audience, asking how you can help and then encouraging engagement.
- Schedule: There is nothing worse than feeling overwhelmed and out of control with time management. And there is no faster way to dislike social media than if you feel that it is a big time suck and it takes you away from your work. The solution is simple. Create a schedule for creating content and posting and stick to it! Delegate if necessary but always make sure that you adhere to your schedule. This accomplishes two vital things. It encourages you to keep your social presence active and it decreases the possibility of you stressing out over time management issues.
Keep the social going.
If you need some help or encouragement in preventing your social media from becoming stagnant, let me know. This is what I LOVE to do! Simply email me at Claudia@SocialMediaDDS.com or fill out that little “Let’s Talk” box that has popped up in the lower right corner. I’d love to connect with you!
Let’s get social!