At the risk of revealing my age, there was a great song from the hit musical Jesus Christ Superstar back in the 70’s called “What’s the Buzz: Tell Me What’s Happening”. You can listen to a part of it here.
In social media, it’s all about the “buzz”.
It is, in fact, the buzz that tells us “what’s happening” with your brand, with your business. The buzz gets its fuel from good content. When you share that content across your social media channels of choice, you start the low thrum of the buzz. As the content gets picked up and shared, the buzz gets louder. People start asking, what’s the buzz….tell me what’s happening.
People are drawn to the buzz.
Create buzz and they will come. But, the buzz MUST be created. Shared content doesn’t just magically appear. You need to create the content on a consistent basis so that the potential for buzz can occur. A quick article on your website. A few posts to your Facebook Page. A share or three on Google+. Keep the content rich, keep the content fresh and keep the content consistent. And before you know it people will be asking…
What’s the buzz? Tell me what’s happening!
If you need help getting started with your buzz, let me know. It’s what I love to do. Email me at Claudia@SocialMediaDDS.com or fill in the little “Let’s Talk” box that has popped up in the lower right corner of your screen.