You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance. But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed.
Lately, I’ve been walking the walk.
Since day one, I have been an integral part of the development of a brand. It happens to be a venture that my husband is taking on and I have agreed to create the infrastructure, collaborate on the logo design and promote the brand on selected social media platforms. Pretty much what I tell dentists and dental offices to do every single day. And while I have done so with my own dental business, I did so over many years as I was developing my passion for social media and having an online presence. This time, I took a concept from scratch and brought it to a place that is ready to blossom in the online world.
Going Home with Tony
My husband was offered an opportunity to host a weekly home improvement and DIY focused radio talk show in the Chicago area. Going Home with Tony was given a target launch day of Sunday October 5th from 4:00-5:00 PM CST. We began work on developing the brand in May. Anyone who has been to my presentations knows that I am adamant about the importance of having a strong infrastructure as a base before you begin creating a social media presence. Walking the walk is not always easy! With the help of an awesome designer, a logo was created that would be the piece from which I could start developing a website. A huge fan of WordPress, I decided to try another web design system that was more plug-n-play because I needed to get a site up and running quickly and we didn’t have anything in our budget to farm out web development. So, I used Weebly and chose a DivTag Template that spoke to the “look” we were trying to achieve. Plug-n-play doesn’t always mean incredibly easy but it does mean, that with a bit of time, you can make a pretty awesome looking website. I must add that the developers of DivTag, Jeremy and Connie, have the most amazing customer service and, despite my many annoying emails, they are still “talking” to me! Logo design, branding and website complete, I was now ready to put Going Home with Tony out into the social media arena. Because I am very comfortable with most of the social media platforms, I jumped right in and created a Facebook Page, a Twitter account, a Google+ Page, a LinkedIn account and an Instagram account. I have been a long time user/lover of Hootsuite, so adding these accounts to my Hootsuite dashboard was a piece of cake and made posting to multiple social media channels a breeze.
How are we doing with walking the walk?
I am hear to tell you loud and proud that…it works! All of that talk that I spew out to you that you listen to has, it turns out, some credibility!
I have experimented with boosting posts and Pages on Facebook with some success…a post on those results to follow in the future. I have hashtagged my way through Twitter and Instagram using #homeimprovement and #diy until my fingers ache from typing them so much. But, it works. We are gaining followers and beginning to get some engagement (and you KNOW how I feel about engagement!) This has been a fun journey to experience what a business needs to go through from start to finish when they have decided to create an online presence and use social media as part of their marketing strategy.
How can I help you?
If you need some guidance in your venture to get your business up and running with a robust online presence and social media, I’m your girl! Email me at firstname.lastname@example.org or simply fill in that little “Let’s Talk” form that has popped up on the lower right corner of your screen.
Turns out, I love walking the walk!
And, if you want to do me a huge favor, please consider following Going Home With Tony! He’ll make it worth your while!