I used to perform in coffee houses back in the day. It’s true! My fantasy at that time was to become a world famous folk singer. During those frequent daydreaming moments, I still imagine getting up on a stage in a small venue with my guitar and a few musical friends and perform.
So what does that have to do with social media you ask? Well, not a whole lot except that one of my favorite John Denver songs was “Follow Me”. I was listening to the words the other day and was struck by how applicable most of the lyrics were to our social media quest to connect, like, follow and support.
There’s a lot of responsibility embedded in those simple words “Follow Me”.
“Follow me where I go, what I do and who I know…make it part of you to be a part of me.” As business owners who are on a daily quest to grow their brand, we ask people, customers, potential customers, friends and family to follow us wherever we go on our brand journey. To trust us and to take our proverbial hand as we promise to take care of you as only our business/brand can do. It’s a huge responsibility for us as business owners to put ourselves out there in front of the virtual world and promise that we won’t let our “followers” down.
Like me…love me…follow me.
Don’t be glib when you ask people to like, love and follow your brand. Understand the depth of your request. Your audience trusts you and your brand so understand the message that you are trying to convey and make sure that you can live up to it’s intent. Make sure that you can deliver what you promise when you ask the virtual world to follow you.
Take my hand and I will follow you.
If you need some encouragement when figuring out how to be true to your brand, let me help. It’s what I do! Simply email me at Claudia@SocialMediaDDS.com or fill in the “Let’s Talk” box that has popped up in the lower right hand corner of your screen. I will follow you!