So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business. Now it’s time to dip your toe in the social media stream but you have so many social media questions!
What do I do now?
- What social media platforms should I choose? Start out slow and consistent. If you are familiar with Facebook, then use Facebook. If you are familiar with Twitter, then try Twitter. If you love Google+ then get your business on Google+. But, just start out with one platform and really get into it. Create a thorough and inviting Page or account. Make sure that all of your business relevant information is in your bio as well as a picture of you, the owner, or your business logo.
- How do I start posting? Again…take it slow and use baby steps. Post a picture of your staff or a picture from your office. Share a funny video. When in doubt, anything with kittens, puppies or babies evokes the “awwww” response and gets the “conversation” started. As you start to feel comfortable “engaging” with your audience, you will look forward to posting more.
- How often should I post? Create a schedule and stick to it. You can certainly modify the schedule but try not to skip it. Once you start to gain followers, you want them to be able to rely on your consistency. Pick a day(s) and time(s) that work for you or a member of your team and post fresh content according to that schedule. Once you get comfortable with your schedule, you may want to learn how to “schedule” posts ahead of time to make life a little easier for you and your team.
- What do I “say” to people who post to my Page/account? Social media is all about engagement. Think of it as one big ongoing conversation. When someone writes on your wall or sends you a tweet, answer appropriately in the voice of your business brand. Remember to keep your personal opinions and comments out of your business Page/account. Stick with the message that your business is trying to convey. That does not mean that you can’t be lighthearted and funny…humor is a great ice breaker so go ahead and make your audience laugh!
There are many more questions that I get asked about that first social media experience…these are just a few of the most common questions asked. If you have a question that I did not cover here, please send me an email at Claudia@SocialMediaDDS.com or fill in the “Let’s Talk” box that has popped up on the lower right hand portion of your screen. Helping people get comfortable with social media makes me very happy!
Here’s to a great social media experience!