People can be so interesting.
That said, though fascinating and interesting, people can also be rude. Filterless. Bullies. And, it seems as though the perceived safety of online “anonymity” often encourages what I call snark attacks.
Snark according to Urban Dictionary:
So what are snark attacks?
You’ve probably unwittingly witnessed snark attacks. Snark attacks can range from extremely overt to subtle and covert. Friends or brands may post a seemingly harmless status update and followers and “friends” (HAH) respond with a sort of feeding frenzy of negative comments…snark attack. Often this negative energy can create a mob mentality effect which encourages others who would otherwise rarely engage online to keep up the negative comments. Snark attacks often start with unsolicited gems like “In my opinion…” “If it were ME…” “How could you possibly…” etc. As a brand, you want to be very mindful of snark and snark attacks. Your posts should always be conscious of the message that your brand intends to convey. Your responses should be respectful and non-judgmental. If your brand becomes the victim of a snark attack, you have a couple of options. You may be able to delete the offending comments or you can politely address the snark monger with a peripheral nod to their engagement and not get drawn into their drama snare. Snark attacks inherently cause emotional responses so remaining even tempered and calm is tricky at best. In the wise words of my awesome Dad…
Always come out smelling like a rose.
Remember that snark does not need to beget snark. In the best interest of your brand and it’s message, always check your snark at the door and keep the engagement upbeat and positive. If you have been a victim of a snark attack and aren’t sure how to handle it, let me know. I’m a pro at putting snark to bed. Simply email me at Claudia@SocialMediaDDS.com or fill in the “Let’s Talk” box that has popped up on the lower right portion of your screen.