I am always trying to help you to keep it simple when it comes to the social media presence of your business. The problem with stressing simplicity is that the temptation is to take the concept too literally. When I encourage you to follow the KISS principle I don’t mean for you to confuse KISS with the “once and done” principle. When it comes to your social media marketing strategy…
Once is never enough
Inherent in a successful marketing strategy that employs social media is the understanding that engagement across your chosen social media channels needs to be consistent, regular and relevant. Social media is not, as many hope, a magical panacea for your brand’s visibility. You brand will become more visible relative to the amount of consistent and authentic content you share. Without beating a dead horse to death, this is that dreaded “engagement” that I harp about endlessly. The trick is to…
Find the fun in your social media experience.
Don’t look so shocked. With a little bit of organization and planning, social media is actually a lot of fun. You are engaging with new and interesting people all while promoting the awesomeness of your brand. In my opinion that is a major
Scheduling your social media life is the key to avoiding the “once is enough” temptation. When you begin your social media adventure, I can’t stress enough how important it is for you to create a schedule for posting, sharing and engaging and then, stick to it. With a schedule you are committed to, the rest becomes easy. You will find yourself in the voice of your brand developing relationships with like minded people in the digital world and, perhaps even potential new clients. This cannot be achieved if you only post once or only once in awhile.
Once is never enough…your brand deserves more!
If you need some more tips as to why once is never enough, send me an email to Claudia@SocialMediaDDS.com or fill in that “Let’s Talk” box that has popped up in the lower right corner of your screen.
I’m here for you!